The movie industry is one of the most competitive and engaging industries when it comes to marketing.
This industry requires quick adaption, seasonality, buildup, a lot of preparation and planning, which makes it a learning ground for marketers who want to get better and want more challenge.
Here are 12 things marketers can learn from this industry:
1. Do something that is worth talking about
Creating quality content, visuals and videos. Most of us tend to create OK content, and then pay for ads that will send people to this channel and wind up. While the right way to do marketing is to create amazing things and amazing content and then market that content.
2. Capitalizing on “Build-up marketing”
Most consumers check a product or a service before it is released. Based on a Google study, most customers look for a movie a month before its release. The same thing happens for new product releases, as a marketer you should capitalize on both pre-release and post-release moments.
3. Local targeting, Geo-targeting and I-beacons.
Most promotions associated with movies are mainly done using geo-tools, this helps marketers reach certain areas with higher theatre density and denser population with more ads.
As for I-beacons, marketers are now creating location-based games and mobile apps, associated with movies themselves, that viewers can play while in the theatre, making the promotion more native and in-place.
4. Language tailored creatives and promotions:
Due to the fact most movies contain different languages and subtitles. Marketers make sure that the right creatives reach the right group, in the right area, with the right creatives.
5. Creating engaging and compelling landing pages
We are more willing to stay on a page if we connect with something familiar. Marketers need to capitalize on this, emphasizing logos and brands.
6. Creating interactive social campaigns
Smart marketers create campaigns that rotate around the audience and concentrate on their involvement while using all social channels with the same theme.
They also ensure the story rotates around the viewer by capitalizing on social competitions and quizzes.
7. Using interesting partnerships aligned with their brand
8. Utilizing paid media across search and social channels
It is important to use the search and social channels in an integrated manner, ensuring that all creatives and promotions are aligned perfectly.
9. Capitalizing on YouTube :
4 out of 5 movie lovers go to YouTube (source: thinkwithgoogle)
10. Looking at the big picture, and understanding their viewers:
Knowing and using the interests of their viewers, and targeting them accordingly
11. Using online and offline marketing in a parallel and integrated strategy
12. Using exclusivity in state of the art email campaigns:
this helps in maintaining brand advocacy and loyalty
Conclusion, there is always something that marketers can learn from other industries, especially the ones that are more seasonal and versatile. As a marketer, keep an eye out, dare your industry guidelines in the name of innovation.
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