CAN-SPAM Email Footer Generator
Generate an email footer with the sender details, unsubscribe link and notice required by CAN-SPAM, Canada's CASL and the EU GDPR.
Sender details
Generated footer
Preview
How to use the email footer generator
Enter your company name, physical mailing address, a contact method, your unsubscribe URL, an optional preference center URL and a short reminder of why the reader is getting your email. Pick your primary jurisdiction and HTML or plain text output, then copy the footer into your email template. Merge tags like {{unsubscribe_url}} work as they are, so use whatever tag your email platform expects.
Why the footer matters
Commercial email has legal footer requirements under CAN-SPAM in the US, CASL in Canada and the GDPR and PECR in Europe. Penalties are serious: CAN-SPAM fines can exceed $50,000 per email, and CASL penalties reach up to $10 million per violation for businesses. Most email platforms such as Mailchimp, Klaviyo and HubSpot insert a footer for you, but it is still worth checking that it includes everything the law asks for.
Common use cases
- Compliance checks before launching a new email program
- Rebuilding templates after moving to a new email platform
- Quick footers for one-off newsletter sends
- Auditing client emails before a campaign kicks off
- Adding footers to product and lifecycle emails
Why CASL is the strictest baseline
Canada's CASL requires opt-in consent rather than just an opt-out, clear sender identification with contact details, and proof of consent for every recipient. A program built to meet CASL covers the core CAN-SPAM requirements too, and most of what the GDPR asks for in email. If your list spans North America, CASL is the safest standard to design for.
Frequently asked questions
Is this footer enough to be fully compliant?
It covers the visible footer requirements. Full compliance also needs valid consent, records of that consent, an unsubscribe that works and is honoured within 10 business days, and never buying lists. The footer is necessary, not sufficient.
What about transactional emails like receipts and password resets?
Purely transactional emails are largely exempt from CAN-SPAM unless they also contain marketing. CASL applies to commercial electronic messages and has its own exemptions. When in doubt, include the footer.
Do I need my physical address in every email?
Yes. CAN-SPAM requires a valid physical postal address in every commercial email. A PO box or a mailbox service counts, as long as it actually receives your mail.
What if I run my business from home?
You still need a valid postal address. If you would rather not publish your home address, use a PO box or a virtual mailbox service that receives mail for you.