Marketing and AI
Intro to Answer Engine Optimization (AEO)
From SEO to AEO: How to Win Visibility in ChatGPT, Google AI Overviews / AI Mode, and Perplexity.
About the book
Search has changed shape. The brands that win the next decade will be the ones AI systems choose to quote.
ChatGPT, Google AI Overviews, Perplexity, and Claude now answer the questions your customers used to type into search bars. They summarize, recommend, and decide, and most brands are quietly being edited out of the conversation.
Description from the publisher. The book is written in English.
Read it free, chapter by chapter
Every chapter is published on the blog as a standalone article, with a direct answer up top, diagrams, decision rules and FAQs.
Open the seriesAbout the author
Tarek Riman is a Canadian marketer and the founder of Riman Agency, with more than 15 years in SEO, analytics and digital marketing. He teaches as an adjunct instructor at McGill University's Executive Institute, Concordia University and York University.
More about TarekFAQ
Questions about this book
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What is Intro to Answer Engine Optimization (AEO) about?
Search has changed shape.
Where can I buy Intro to Answer Engine Optimization (AEO)?
On Amazon.ca / Amazon.com. The buttons on this page go straight to the book.
Who wrote Intro to Answer Engine Optimization (AEO)?
Tarek Riman, a Canadian marketer, author and the founder of Riman Agency. He has written 70 books on marketing, AI, business, travel and food.
Can I read Intro to Answer Engine Optimization (AEO) for free?
Yes. The chapters are published free on the Riman Agency blog as a complete series, each as a standalone article.
How long is Intro to Answer Engine Optimization (AEO)?
256 pages.
Is Tarek available to speak about this book?
Yes, for keynotes, workshops and podcasts. Send the date, audience and topic through the contact form.
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Want the frameworks implemented in your business?
The methods in these books are the same ones we run with clients across SEO, AEO, GEO, AI marketing, web development and analytics.