Who I am

Tarek Riman is a Canadian marketer, author, and founder of Riman Agency — a Montreal-based digital marketing and development firm. Over the past 15+ years, I’ve worked with businesses ranging from local SMBs through Fortune 500s, focused on the disciplines that move organic visibility, paid efficiency, and product-led growth: SEO, AEO, GEO, AI marketing strategy, web development, app development, and analytics. I write about all of it across four published books and a continuously updated blog.

The 2026 thesis

The way buyers find brands has shifted decisively. Classic search rankings still matter — but visibility now lives across three layers: SEO (eligibility), AEO (citation in AI answers), and GEO (recognition inside generated text). My work centers on running all three as one program, integrated with web and app development, paid media, and measurement. The teams that win in 2026 don’t pick a layer; they ship an operating system.

What I work on

The four books

How I work

• Strategy first, tactics second. The right channel mix depends on the wedge, the audience, and the unit economics — not on what’s trending.
• Evidence over opinion. First-party data, methodology notes, and real client outcomes drive every recommendation.
• One scorecard. SEO, AEO, GEO, paid efficiency, and conversion all roll into a single weekly view.
• Transparency. Clients see the work, the data, the costs, and the trade-offs every week.
• Compounding over campaigns. The work I run is designed to compound.

Industries

Over 15+ years I’ve worked across SaaS, e-commerce, professional services, education, healthcare, real estate, finance, hospitality, B2B services, non-profits, and AI-native products. The patterns that move the needle are remarkably consistent across industry — it’s the application that varies.