Workshops for the AI marketing era.
Hands-on, in-person and remote workshops on AEO, GEO, modern SEO, AI marketing strategy, content production, and the disciplines that decide visibility in 2026. For marketing teams, in-house SEO functions, agency teams, and founders — from SMBs through Fortune 500s.
Flagship workshops — AEO, GEO, AI marketing
AEO Bootcamp — From SEO to Answer Engine Optimization
The complete framework for winning citations across Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. Build the Citation Triangle, write answer modules using the APON formula, design evidence ladders, set up citation share tracking, and walk away with 5 production-ready answer modules for your top commercial pages.
GEO & AI Search Visibility Workshop
Get your brand mentioned correctly inside ChatGPT, Claude, Gemini, and Perplexity — even when no source is cited. Run a fixed-prompt baseline across the major engines, audit entity strength, build the schema and sameAs strategy, and design a 90-day GEO plan tailored to your category.
AI Marketing Strategy Lab
The 5-layer AI marketing framework applied to your business: strategy, audience, content, distribution, measurement. End the workshop with an evidence-based SWOT, three 2026 scenarios, OKR translation, marketing moat map, and a 90-day execution plan everyone signed off on.
Modern SEO Sprint — SEO + AEO + GEO Together
The 2026 visibility trifecta on a single content spine. Audit your top 30 pages against SEO, AEO, and GEO signals. Rewrite 5 priority pages live during the workshop. Build a measurement scorecard that covers all three layers. Walk away with a 90-day rollout plan for the rest of the site.
AI for Marketers — The 500 Plays Crash Course
Built around 500 Ways to Use AI for Your Marketing Strategy in 2026. Pick the 25 highest-leverage AI plays for your specific business across strategy, research, content, distribution, paid, and measurement. Implement 5 of them live during the session.
Specialized workshops
AEO Content Production Workshop
For content teams shipping AEO-ready pieces every week. Master the APON formula, the Big Six answer formats, the evidence ladder, the 10-minute pre-publish checklist, and the AI Writing Loop. Hands-on rewrite of 3 underperforming pieces using the new system.
AI-Native Product & Founder Workshop
Built around The Entrepreneur Guideline (2nd Ed). From wedge to MVP to AI co-founder workflows in two days. Run the 30-day MVP plan, design AI-native product traits, build the founder’s AI system, and ship a thinnest-version prototype.
The Blogger’s AI Era Workshop
Built around The Blogger Guideline (2nd Ed). Niche down, build voice, pick the right platform, run the AI Writing Loop without losing voice, master E-E-A-T in the AI era, and set up the SEO/AEO/GEO/email/community stack that compounds.
AI for Competitive Intelligence Workshop
Set up a continuous AI-powered competitive intelligence system in one session: pricing monitoring, ad library analysis, content cadence tracking, hiring signal parsing, and a weekly AI digest. Replaces a part-time analyst with a $0 stack.
Custom AEO/GEO Audit + Workshop
Pre-workshop audit of your top 30 commercial pages. Workshop is built around your findings: where you’re losing citations, why competitors are cited instead, what to fix in the next 90 days. The training is real because the work is real.
Formats & logistics
- In-person. Montreal, Toronto, Vancouver, NYC, and travel-on-request elsewhere.
- Remote. Workshops run live over Zoom or Google Meet, with recordings and follow-up materials included.
- Group size. Best with 6–20 participants. Larger groups for keynote-style sessions on request.
- Languages. English, French, Arabic.
- Materials included. Workbook, templates, checklists, the relevant book(s) for each participant.
- Follow-up. Every workshop includes a 60-minute follow-up call 30 days after, to review implementation.
Who attends
- Marketing teams at SMBs, mid-market companies, and Fortune 500s.
- SEO and content teams upgrading to AEO/GEO operations.
- Agency teams looking to systematize AI-era work for clients.
- Leadership teams wanting an AI marketing strategy aligned across the org.
- Founders and operators shipping AI-native products and need the marketing engine to match.
Want to bring a workshop to your team?
Pricing depends on format, group size, and customization. The fastest way to get a quote is a 30-minute scoping call — we’ll align on your team’s current state, the gaps that matter most, and the workshop format that fits.