Workshops
Hands-on, in-person and remote workshops on AEO, GEO, modern SEO, AI marketing strategy and content production. For marketing teams, SEO teams, agencies and founders. Your team leaves with real work done, not just notes.
Ten formats, from a half-day competitive intelligence session to a three-day AI Marketing Strategy Lab. The most requested are the two-day AEO Bootcamp, the one-day GEO workshop and the Modern SEO Sprint. Every workshop is hands-on: participants work on their own pages, prompts and plans, and leave with finished work.
Flagship and specialized workshops
Build the Citation Triangle, write answer modules with the APON formula, design evidence ladders, set up citation share tracking, and leave with five production-ready answer modules for your top commercial pages.
Request datesRun a fixed-prompt baseline across the major AI engines, audit entity strength, build your schema and sameAs strategy, and design a 90-day GEO plan for your category.
Request datesThe five-layer framework applied to your business. You finish with an evidence-based SWOT, three scenarios, OKRs, a marketing moat map and a 90-day plan everyone signed off on.
Request datesAudit your top 30 pages against all three layers, rewrite five priority pages live, and build a scorecard and 90-day rollout plan for the rest of the site.
Request datesPick the 25 highest-leverage AI plays for your business across strategy, research, content, distribution, paid and measurement, and implement five of them live.
Request datesMaster the APON formula, the main answer formats, the evidence ladder, a 10-minute pre-publish checklist and the AI Writing Loop, then rewrite three underperforming pieces.
Request datesFrom wedge to MVP to AI co-founder workflows: run the 30-day MVP plan, design AI-native product traits and ship a thinnest-version prototype.
Request datesNiche down, build voice, choose your platform, run the AI Writing Loop without losing your voice, and set up the SEO, AEO, GEO, email and community stack.
Request datesSet up a continuous competitive intelligence system in one session: pricing monitoring, ad library analysis, content cadence tracking, hiring signals and a weekly digest.
Request datesWe audit your top 30 commercial pages first, then build the workshop around your findings: where you lose citations, why competitors win them, and what to fix in the next 90 days.
Request datesHow a day feels
Each workshop alternates short explanations with long working blocks. Participants bring their own site, pages and data, so every exercise produces something the team can use the next morning.
Tarek has taught these methods in executive education at McGill, Concordia and York, and to marketing teams across Canada and the Middle East.
Formats and logistics
Planning guide
A workshop pays off when the right people bring the right material. This is what we ask clients to prepare.
Every participant leaves with finished work: rewritten pages, answer modules, a question set or a plan, depending on the format. The workbook and templates stay with the team.
Thirty days later, a 60-minute follow-up call reviews what was implemented and what got stuck. Most teams find that is the call that turns notes into habits.
FAQ
Still have a question? Ask us directly
Yes. Every workshop is adapted to your industry and your pages, and the Custom AEO and GEO Audit plus Workshop is built entirely around an audit of your own site.
Yes. Workshops are available in English, French and Arabic.
Yes. Remote workshops run live over Zoom or Google Meet, with recordings and follow-up materials.
Pricing depends on format, group size and customization. A 30-minute scoping call is the fastest way to get a quote.
A workbook, templates, checklists and the relevant book, plus a 60-minute follow-up call 30 days later.
Yes. Keynote-style sessions are available for larger groups and events.
If AI search is the priority, start with the AEO Bootcamp. If the team is new to AI tools, start with AI for Marketers. If leadership needs a plan, start with the AI Marketing Strategy Lab. The scoping call helps you choose.
Yes. The Custom AEO and GEO Audit plus Workshop audits your top 30 commercial pages first, then builds the training around what we find.
Yes. Tarek teaches in executive education at McGill, Concordia and York, and gives workshops for associations, chambers of commerce and community groups.
Pricing depends on format, group size and customization. A 30-minute scoping call is the fastest way to get a quote.
