Tarek Riman

Tarek Riman

CEO & Founder

Tarek Riman , Speaker, Author, Digital Marketer

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Short Bio

Tarek is a digital marketing expert who has worked with 500+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite.

A graduate of Concordia University, Queen’s University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively.

Tarek is the founder of a lifestyle blog called He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children’s Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: “The Camino Within,” “The Secret to Capitalizing on Analytics,” “The SEO Way,” and “Paid Search Marketing.”

Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

With a passion to educate, I founded Riman University, with the purpose of educating and bringing value to students in the most practical way possible. The university introduces real-life cases and data to ensure our students are not only learning, but they are able to relate these learnings to their business, projects & work.

You can find my books here:
The Camino Within
The Secret to Capitalizing on Analytics
The SEO Way

Marketing Certifications

Google AdWords Certifications Google Analytics Certifications Facebook Certifications Other Certifications
– Google Advanced Search
– Advertising Fundamentals
– Mobile Advertising
– Video Advertising
– Shopping Advertising
– Display Advertising
– Accredited Bing Ads Professional
– Google Tag Manager
– DoubleClick Rich Media
– Google Analytics Certified Individual
– Digital Analytics Fundamentals
– Platform Principles
– Ecommerce Analytics
– Mobile App Analytics
– Advanced Google Analytics
– Google Analytics for Beginners
– Google Mobile Site
– Google Digital Sales
– Targeting: Core Audiences Certification
– FB & Instagram Certification
– Promote Your Business from Your FB Page Certification
– Ad Auction & Delivery Overview
– Extend Your Campaign’s Reach with Audience Network
– Google Wildfire
– Woorank | Certified Marketing Partner
– Hootsuite Certified Professional
– HubSpot | Inbound Marketing Certified
– SEMrush SEO Certified

Skills & Abilities

Skill/Experience Time
Analytics 11 Years
SEO 11 Years
SEM 11 years
Social Media Marketing 9 Years
Content Marketing/Strategy 10 Years
Digital Marketing Strategy/Coaching 10 Years
Email Marketing 10 Years
Google Analytics, Omniture, Web

Trends, Crazy Egg, Web Analytics

10 years
Holistic Web Strategy and Integration 10 years
Workshops/Training/Public Speaking 5 Years

Volunteering and Giving Back

  • UNHCR – Gave the proceeds of the first 200 copies of my book “The Camino Within”
  • Volunteer at the Shriners Hospital VP Marketing (JSG – John Molson Sustainability Business Group)
  • Web Marketer and Mobile App Specialist (JMSB MBA CASE COMPETITION)
  • Graphic Designer & Sponsorship Manager (Unicef Concordia)
  • VP Marketing & Communication at CISA (Concordia International Student Association)
  • Graphics Design/Marketing/Webmaster at (Youths – NGO)
  • Ambassador at Career Management Service in Concordia University CSU Staff Manager (Events Management)
  • VP Marketing at Colors of Concordia (Part of Tour de l’ile)
  • Graphic Designer at International Ethnic Associations Council
  • Organizer at Spartan Race


Huffington Post – Social Media Today


·        What Does Marketing Smell Like?

·        How an Entrepreneur Can Market Like A Fortune 500

·        We Are No Longer Marketing to Consumers

·        7 Things I Learned on Camino De Santiago

·        Easy SEO Guide: How to Do A DIY Basic Site Audit Without Fancy Tools

·        The Modern SEO Guide for Entrepreneurs

·        Conducting A Site Migration Without Losing Rankings, Traffic or SEO.

·        What Is Weighing You Down?

·        5 Things to Remember When Times Get Tough

·        How to Capitalize on Your Company’s Off-Season

·        4 Free Tools to Audit Where Your Site Stands

·        3 Trend Measurement Tools Your Business Needs

·        SEO in 2016 Has Evolved Beyond Simple Keywords

·        4 Things Entrepreneurs Need to Know About Digital Marketing

·        3 Common SEO Mistakes to Watch Out for As An Entrepreneur

·        How to Attract the Right Clients on LinkedIn [Infographic]

·        Creating the Perfect Headline [Infographic]

·        The Effect of Color on Conversion Rate [Infographic]

·        The Easy SEO Guide to Auditing Your Own Site [Infographic]

·        The Un-obsolete SEO Guide for Businesses and Entrepreneurs

·        What Can Marketers Learn from the Movie Industry?

·        The Gap Between Marketing Spend and Impact

·        Shift to the Right Social Media Marketing Gear in 2016