What is Google ads optimization? How do I optimize the ads and achieve optimal outcomes? Here is the best checklist to achieve your goals!
Google Ads is an online program allowing marketers and companies to create ads and reach their target audiences interested in their products or services. The program or platform follows the pay-per-click or PPC advertising approach, meaning you pay every time an online user clicks the ad.
According to Search Engine Land, users perform more than two trillion searches annually. So, that’s over five billion searches per day. So, if you are a marketer or small business owner, you can use Google Ads in various ways.
For instance, you can directly reach out to people seeking similar products or services. Likewise, you can target consumers belonging to specific geographic locations or demographics. You can drive customers to your website’s landing pages and track real-time data to analyze the results.
According to Web FX, 65% of small-medium enterprises use Google Ads to improve their marketing efforts and achieve optimal results. However, Google Ads optimization is one of the most significant problems small businesses experience, preventing them from streamlining their advertising and other business-related operations. Today’s article will provide you with Google Ads optimization checklist.
Evaluate the Mobile Site Speed
About 50% of web traffic comes from smartphones or mobile devices. Still, PPC conversion rates are lower on smartphones than on PCs, laptops, and other devices. Do you know what the reason is?
Tarek Riman, a professional digital marketer with years of experience, has answered this question. Riman says mobile website speed is essential to optimal consumer experiences, particularly on Google.
Riman further adds that a slow website forces the consumer to exit the landing page before it even loads. While you spend money on the ad because the user has clicked on it, you won’t achieve an optimal outcome.
Therefore, The first critical thing to focus on is to improve your mobile website speed and achieve the desired results. You must have a well-designed, intuitive, fast website that loads quickly and grabs the customer’s attention.
Tarek Riman recommends modifying your landing page or making changes across the website. Although this will take time, you must do it to streamline the overall process—the more seamless the experience on your mobile site, the lower the chance of a bounce.
So, the visitor will trust your business website and take an interest in your products or services. Likewise, people will become more likely to buy from you and become loyal customers.
You can use different tools to check your website speed and optimize it accordingly. Some of the best tools are Google’s site speed tester and page speed insights. However, you can also use Google’s Master Mobile Web Guide to improve your website speed and achieve more optimal outcomes from PPC ads.
Search for and Use Relevant Keywords
Keywords are critical components of Google Ads optimization. For instance, if you choose keywords that people don’t search for frequently or don’t align with the target audience, they won’t get valuable traction. As a result, you will spend more money on ads and fail to achieve the desired results.
According to Tarek Riman, you must identify keywords that consumers use frequently. Likewise, Riman says that these keywords must align with your business content and users’ intent.
Select relevant and meaningful keywords with a decent search volume. You can use keyword research tools to discover the best search terms for your Ads optimization strategy. It helps you with a wide range of keywords and expands the list based on your needs.
Bid on keywords with different intent levels to strengthen different stages of your PPC strategy and marketing funnel. For instance, you can create a list of negative keywords to reduce irrelevant traffic to your business site and prevent paying more for clicks on the Ads.
So, go through the search terms at least once or twice weekly to identify new keywords that align with your business. At the same time, find negative keywords and exclude them from your Google Ads optimization strategy.
Run a Dynamic Ads Campaign
Running a dynamic ads campaign means generating headlines targeting relevant keywords and search phrases based on consumers’ needs. The purpose is to direct users to your landing page and increase the likelihood of selling your products or services.
While dynamic ad campaigns are similar to conventional marketing/PPC strategies, they forgo keywords and use your business website or product instead. So this allows Google to match the users’ searches with the product or service type on your website and create a customized ad.
However, if you are unsure how to start with keywords, you can hire Riman Agency to create a “dynamic search ads campaign” for your business. The purpose is to optimize ads for the best performance.
Our professional marketers will use your landing pages instead of keywords. Thus, you will see the type of searches consumers perform to access your website or landing page.
Review Your Bidding
Focusing on your Google Ads bidding is essential once you have achieved a faster website speed and grouped relevant keywords. Remember, your bid is the amount of money you wish to spend on the ad when someone clicks on it.
According to Tarek Riman, analyzing and reviewing your bid strategy based on your budget is critical to streamlining your campaign. If your bids are low, they won’t perform well and limit the ad’s visibility on Google SERPs.
In contrast, if you bid aggressively, it will increase the costs. Riman says there is no guarantee that the ads will generate optimal results. So, you have two options for bidding with Google Ads.
First, you can choose your own bids. Second, you let Google set bids for your ads campaign. Each strategy has its own pros and cons. You can manually bid for individual keywords, groups, and campaigns when placing your own bids.
On the other hand, you can take advantage of Google’s bidding system to determine how much you wish to pay for an ad click. It optimizes your bids for ads based on your campaign’s goal and saves you time.
Riman argues that the ultimate choice to use manual or automatic bidding depends on your preferences and budget. So, there is no one-size-fits-all solution to streamline the process. However, you can hire Riman Agency and let our experienced professionals do the job adequately, reliably, and cost-effectively.
Reach Your Target Audience
Every marketer and small business wants to optimize their Google ads for higher returns on investments (ROIs). If you have the same goal, you must define and reach your target audiences.
Tarek Riman recommends location targeting to reach specific demographics or consumers with unique online behaviors. The purpose is to collect real-time data and modify your ads strategy that aligns with your ideal customers.
Thus, you can reduce low-quality clicks and irrelevant website traffic. You can set up different audiences to build awareness, improve communication, influence consideration, and drive action.
Riman Agency has a team of qualified and skilled marketers with extensive knowledge of Google Ads optimization. Our team optimizes adverts based on your target audience’s demographics.
In addition to age and gender, we also consider other factors, including interests, affiliations, and ideologies from historical data. The objective is to identify your target audience and their interest in your business, products, or services.
Moreover, we use cutting-edge tools to optimize your Google ads and align them with your target audience’s interests. Thus, you can reach out to people, engage them with valuable content, and turn them into loyal customers.
Furthermore, Riman recommends site targeting for specific placement of the advert. What kinds of websites should run the ads? It is an essential question asked by marketers and small businesses.
Tarek Riman gives an example to clarify the concept. For example, if you run a café in Montreal, your ads must show on websites that discuss different aspects of Montreal’s French culture. Riman Agency can make this happen efficiently and reliably. We use advanced analytics to control ad placement on sites.
Optimize the Landing Page
Aligning your landing page with Google ads is essential to streamlining the process and achieving the desired results. Simply put, your landing page must match the ads and keywords.
For instance, you can include a bold, attractive headline matching your offer in the Google ad. Remember that you must entice potential customers and meet their expectations.
In addition, a “good” offer includes a reliable “call-to-action (CTA)” on the landing page. So, when a potential customer arrives on the landing page, they must know what to do and how to redeem the special offer.
Tarek Riman recommends avoiding too many links to prevent customers from browsing different pages. Otherwise, customers will get bored and may leave the website without purchasing your product or service.
Therefore, create simple, reliable, easy-to-use CTAs on your landing page. Moreover, your landing page must explain the product or service’s features and benefits. We suggest including positive or 5-star customer reviews on the landing page. Likewise, optimize the content and ensure everything you post on the page is authentic and meaningful information.
Leverage Retargeting for Optimal Results
Retargeting is an excellent way to optimize Google ads. It re-engages your target audience and encourages them to revisit your website. Studies show that 98% of people revisit the website and take practical actions, such as purchasing a product or leaving a positive review.
So, not only does retargeting improve your brand recognition, but it also helps you acquire the most loyal customers. Retaining customers is directly proportional to increasing sales and improving the business’s overall bottom line.
According to Tarek Riman, retargeting, also known as remarketing, tracks your online visitors and drops cookies in their browsers. Bear in mind that the goal of retargeting is to use these cookies to encourage users to visit the website when they are online. Some of the most prominent advantages of retargeting are:
- Increased ROIs
- Affordable strategy
- Quality traffic
- High conversion rates
- Brand exposure
- Brand visibility
- Custom ad designs
Google ads optimization is integral to your marketing strategy because it allows you to create relevant ads for users. The purpose is to let online users see your ads and click on them to purchase a product or service.
Riman Agency has been in the digital marketing business for years. We have a team of experienced digital marketers with in-depth knowledge of targeting the right audience, crafting tailored content, and messaging, using the best tools, and reducing customer acquisition costs.
Our team can streamline the Google ads optimization process to reduce costs and increase investment returns. Contact us today for more information on our PPC ads services. Until Next Time!