THE SEO WAY – 3rd Edition

Amazon International Best-Seller
4000+ Copies Sold

Buy USA & Rest of the world Buy Canada

In the 3rd Edition of the book, I incorporated the latest updates to Search Engine Optimization, with a number of new chapters added.
The following sections have been added:

  • SEO automation & AI
  • Offsite SEO
  • SEO Backlinking
  • Local SEO & Google Business Profile
  • SEO and accessibility
  • SEO and Video Optimization
  • Google Core Vitals
  • Page creation SEO checklist 2022
  • Website SEO checklist 2022

What the book includes:

  • What is SEO?
  • SEO and Search Engines
  • SEO and Digital Marketing
  • 6 pillars of SEO
  • Things You Need to Know About Digital Marketing
  • The SEO & Digital Marketing Mentality
  • SEO and the Consumer Journey
  • SEO and Company Goals
  • White Hat vs Black Hat SEO
  • Ranking Factors
  • SEO & Search Intent
  • SEM Over SEO
  • SEO with SEM
  • SEO as Part of SEM
  • SEO Content Audit
  • Is SEO and Content Marketing Supposed to be Separate?
  • SEO & Keyword Research
  • Keyword Mapping
  • On-Page Tags
  • SEO and Content Automation & AI
  • SEO & HTML
  • CSS and SEO
  • Code Best Practices
  • Rules to having a successful site.
  • 12 things to do after launching a new page on your site.
  • Common Technical SEO Mistakes
  • Site Structure and SEO
  • SEO Audits: Easy SEO Audit Guide
  • 4 Free Tools to Audit Site Performance
  • Google Core Vitals
  • Key SEO Analytics Measurement Terms
  • The Acquisition Report
  • Google Analytics & SEO
  • Google Analytics & Content
  • SEO and UX/UI
  • Page creation SEO checklist
  • Google Optimizer & AB Testing
  • Accessibility & SEO
  • SEO & Google Search Console
  • SEO and Bing WebMaster Tools
  • Social Media Integration
  • Local SEO
  • Google Business Profile
  • SEO and Video Optimization
  • Offsite SEO
  • SEO and Site Migrations
  • Dealing with SEO Experts and Agencies.
4500 +

Books Sold

500 +

Optimized Websites & Web Properties

35+

Certifications in Digital Marketing

1000+

Workshops Given

SEO Guide For Begginners

The SEO Way Book Overview

The purpose of The SEO Way is to help start-ups, students, companies, beginners and entrepreneurs bring value to their sites and online properties through Search Engine Optimization AKA SEO.

The SEO Way is designed to help start-ups, businesses, students, companies, beginners, marketers and entrepreneurs harness the power of search engines to grow their businesses and bring real value to their customers.

Search engine optimization, or SEO, is the collection of strategies, tactics and best practices used by businesses to get themselves in front of their audience on search engines. In today’s world, this matters. Big time. Search is now the number one way people are finding products and services. If you aren’t taking advantage of this, you will get left behind. The good news is that SEO is extremely accessible and you can master it, no matter what your current skill level or area of expertise.

This book will give you the tools and know-how to be successful and impactful. From technical details to the overall approach, you will learn how to get the nuts and bolts of your web properties in top shape, and how to create marketing and business strategies that continually grow your SEO strength for long-term results. Search engines are here to stay and their influence will only continue to grow. The SEO Way will help you simplify and holistically approach SEO to continually grow your business.

  • Introduction to SEO Metrics

  • Technical Search Engine Optimization

  • Content Search Engine Optimization

  • User Behavior and Search Engine Optimization

The SEO Way has been on the Amazon best seller list consistently throughout 2021 and 2020.

Order Book - USA
Order Book - Canada

SEO WORKSHOPS

SEO Training For Small Business Owners And Entrepreneurs

Want to get found on the web? Get noticed on Google and Bing!

This introductory workshop explains the basic concepts of SEO, otherwise known as “Search Engine Optimization”, a marketing discipline that improves search engine ranking and increases visibility in organic (free/natural) search engine results for your business. This simplified SEO training will help early stage entrepreneurs who want to start a web business and need to know the HOWs and WHYs of implementing SEO strategies from the ground up.

What will you be leaving this room with?

  1. Understanding of SEO & where it fits in your marketing mix
  2.  Facts behind search and SEO
  3. The ability to audit your site
  4. The know-how to get your business listed locally
  5. How to build relevant content tags
  6. The ability to use trends to create good SEO
Book Tarek for your workshop
  • SEO Training For Small Business Owners And Entrepreneurs
    Includes:

    • Powerpoint
    • Quiz
    • Engagement with crowd
    • Educational rewards

Local and Technical Optimization

What are the components needed to get the highest possible rankings from search engines and how do you use them to your advantage?

This training will help businesses, marketers, entrepreneurs, website owners, bloggers and startups to understand SEO strategies from the ground up. You will leave this workshop with a greater understanding of technical and local SEO and how to increase traffic and leads to your site.

Book Tarek for your workshop
Wooden desk
  • Local and Technical Optimization
    Includes:

    • Powerpoint
    • Quiz
    • Engagement with crowd
    • Educational rewards

Content Marketing and Search Engine Optimization

How to increase relevant traffic and leads to your site through great content.

As digital marketing is constantly changing, SEO is becoming more and more important. Yet SEO doesn’t function on it is own., SEO and content marketing complement each other in the process of bringing relevant leads and visits to your sites.

This workshop brings a hands-on approach to guiding you in creating content, using the latest technologies and trends, that speaks to your target audience and that is unique to you.

What will you be leaving the room with?

  • An understanding of how SEO and content marketing work together
  • Knowledge of how to create SEO friendly content strategies that will lead to sustainable traffic on your site
  • Knowledge of how to use different forms of content, from videos, images and texts, in different ways across your site (The importance of diversity in content)
  • Knowledge of how to recycle old content into new engaging content
  • Knowledge of how to re-align your content using Google analytics
  • Content distributions tips and advice
  • A list of common mistakes that we see in digital marketing campaigns, and how to avoid them

Knowledge of how to analyze the web landscape with content in mind

Book Tarek for your workshop
Content Marketing and Search Engine Optimization
  • Content Marketing and Search Engine Optimization
    Includes:

    • Powerpoint
    • Quiz
    • Engagement with crowd
    • Educational rewards

Tarek Riman – Feature on Breakfast Television

Tarek Riman – Feature on MTV Lebanon

What our customer say

What an amazing experience to work with Tarek in designing my website! Based on the information I provided to him, he proposed a draft that exceeded my expectation! The final version of the website does not only provide information, it has a soul, as it is a true reflection of who I am. In addition, Tarek has excellent knowledge on how to make your site more visible in search results and how to stand out vs competition. I was impressed with his efficiency and his desire to address all my needs. I highly recommend him!

Tarek is an exceptional person to work with and learn from. His personality alone propels you to want to learn and grow from him, and with the addition of his experience, Tarek has everything it takes to coach and lead a team. His knowledge in analytics, online marketing and SEO have made a huge difference in our client’s success. Tarek’s understanding of Google Analytics has undeniably improved our campaign’s progress. He has helped me grow as an online marketer and a person. I truly recommend Tarek for any digital project, big or small.

What an amazing experience to work with Tarek in designing my website! Based on the information I provided to him, he proposed a draft that exceeded my expectation! The final version of the website does not only provide information, it has a soul, as it is a true reflection of who I am. In addition, Tarek has excellent knowledge on how to make your site more visible in search results and how to stand out vs competition. I was impressed with his efficiency and his desire to address all my needs. I highly recommend him!
There are a lot of SEO companies out there and being in digital marketing for over 10 years I have worked with many. I must say Riman Agency, gave me the best service and doubled my traffic in no time.
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