THE SEO WAY – 3rd Edition

Amazon International Best-Seller
4000+ Copies Sold

In the 3rd Edition of the book, I incorporated the latest updates to Search Engine Optimization, with a number of new chapters added.
The following sections have been added:

  • SEO automation & AI
  • Offsite SEO
  • SEO Backlinking
  • Local SEO & Google Business Profile
  • SEO and accessibility
  • SEO and Video Optimization
  • Google Core Vitals
  • Page creation SEO checklist 2022
  • Website SEO checklist 2022

What the book includes:

  • What is SEO?
  • SEO and Search Engines
  • SEO and Digital Marketing
  • 6 pillars of SEO
  • Things You Need to Know About Digital Marketing
  • The SEO & Digital Marketing Mentality
  • SEO and the Consumer Journey
  • SEO and Company Goals
  • White Hat vs Black Hat SEO
  • Ranking Factors
  • SEO & Search Intent
  • SEM Over SEO
  • SEO with SEM
  • SEO as Part of SEM
  • SEO Content Audit
  • Is SEO and Content Marketing Supposed to be Separate?
  • SEO & Keyword Research
  • Keyword Mapping
  • On-Page Tags
  • SEO and Content Automation & AI
  • SEO & HTML
  • CSS and SEO
  • Code Best Practices
  • Rules to having a successful site.
  • 12 things to do after launching a new page on your site.
  • Common Technical SEO Mistakes
  • Site Structure and SEO
  • SEO Audits: Easy SEO Audit Guide
  • 4 Free Tools to Audit Site Performance
  • Google Core Vitals
  • Key SEO Analytics Measurement Terms
  • The Acquisition Report
  • Google Analytics & SEO
  • Google Analytics & Content
  • SEO and UX/UI
  • Page creation SEO checklist
  • Google Optimizer & AB Testing
  • Accessibility & SEO
  • SEO & Google Search Console
  • SEO and Bing WebMaster Tools
  • Social Media Integration
  • Local SEO
  • Google Business Profile
  • SEO and Video Optimization
  • Offsite SEO
  • SEO and Site Migrations
  • Dealing with SEO Experts and Agencies.