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Social Media in 2025: Emerging Platforms and Trends Every Business Should Watch

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Social media in 2025 is no longer just a place to scroll and kill time—it’s a vital part of how people discover products, engage with brands, and connect with communities. From rising platforms challenging the giants to powerful trends shaping how users interact online, businesses need to stay agile to keep up.

Whether you’re a startup looking to build a presence or a well-established brand aiming to future-proof your strategy, understanding where social media is headed is essential. Let’s explore the new platforms gaining momentum and the key trends redefining the social experience this year.

New Social Media Platforms to Watch in 2025

1. Noplace – The Gen Z Social Hub

Think of it as a modern-day blend of Twitter and Myspace. Noplace is gaining popularity for its personalized profiles, colorful aesthetics, and focus on text-based updates. It’s less about vanity metrics and more about authentic expression and shared interests. Businesses that cater to a younger audience can use Noplace to test new content formats and community-driven campaigns.

2. Ten Ten – Audio Messaging for the New Generation

Designed for real-time voice chats, Ten Ten acts like a walkie-talkie for friends. While its core user base is teens, the concept of instant voice messaging is expanding across age groups. There’s potential for brands to use this model for more personal, voice-based experiences or exclusive drop-style communications.

3. BeReal – Raw, Unfiltered Moments

BeReal encourages users to share one spontaneous, unedited photo per day. No filters, no staging—just a window into what people are actually doing. Its rise shows a clear trend: people are tired of curated perfection and crave realness. For brands, it’s a reminder to ditch polished ads in favor of authentic storytelling.

4. Threads – Meta’s Answer to Text-Based Updates

Launched as a companion to Instagram, Threads lets users share quick text updates and follow conversations in a more open, less chaotic environment than traditional platforms. Its integration with Meta’s ecosystem makes it easier for brands to repurpose content and build consistent voice across platforms.

5. Airchat – Where Voice Meets Text

Airchat combines the best of audio and social interaction. Users share voice notes that are automatically transcribed into text, creating a more dynamic and inclusive way to engage. It’s a unique space where tone, context, and authenticity can shine—great for thought leadership, podcast snippets, or founder-led conversations.

Social Media Trends Reshaping Digital Marketing in 2025

Video Is Still King—but It’s Evolving

Short-form video continues to dominate, but we’re also seeing a resurgence in longer content. Platforms are expanding their features to allow for a wider range of video formats, giving brands more room to tell stories. Whether it’s a 15-second teaser or a deep-dive explainer, the key is keeping content engaging from the first second.

Cultural Relevance Is the New Currency

Consumers want to see brands that understand the world they live in. That means participating in conversations about real issues, embracing humor when appropriate, and showing cultural awareness. Brands that show up with purpose and personality stand out.

Social Commerce Is Growing Fast

The line between browsing and buying is blurrier than ever. With more people shopping directly within apps, brands need to create seamless, in-app purchase experiences. It’s not just about posting product photos—it’s about creating shoppable stories, live product demos, and content that drives discovery and conversion.

AI Is Shaping How We Create and Engage

AI is quietly transforming how content is generated, distributed, and analyzed. From smart captions and auto-generated visuals to personalized messaging and predictive analytics, brands using AI tools wisely are seeing higher efficiency and better engagement.

Creators Are the New Agencies

Influencers are no longer just promotional tools—they’re creative partners. Micro and nano-influencers, in particular, are delivering higher engagement through niche communities and relatable content. Brands are forming long-term collaborations where creators help shape everything from campaigns to product development.

Messaging Apps Are Customer Service Hubs

Social media isn’t just about marketing anymore—it’s also where customers go for support. Messaging apps like WhatsApp, Instagram DMs, and Messenger are being used as direct customer service channels. Brands that respond quickly and helpfully stand out from competitors that send customers down a traditional support rabbit hole.

Privacy and Decentralization Are on the Rise

With growing concerns over data privacy and algorithmic control, alternative platforms that offer transparency and user control are slowly gaining traction. While these platforms are still niche, they reflect a broader trend: users want more control over their social experience. It’s a space worth watching.

What This Means for Your Business

To keep up with today’s fast-moving landscape, brands need more than just a content calendar—they need an adaptable, audience-first approach. Here’s how to make that shift:

1. Be Where Your Audience Is (Even If It’s Somewhere New)

If your audience is starting to migrate to platforms like Threads or BeReal, don’t be afraid to explore. Test the waters with a simple campaign or content series and track engagement.

2. Create Content That Feels Human

Forget polished perfection. People want to see real people, real stories, and real moments. Show behind-the-scenes processes, employee voices, customer stories, and even the occasional blooper.

3. Build for Commerce, Not Just Awareness

Use features like Instagram Shops, TikTok Shopping, or direct links in your posts to drive conversions. Make the journey from discovery to purchase as smooth as possible.

4. Partner with Creators Authentically

Look for creators who already align with your values, even if their audience is small. Focus on long-term collaboration over one-off posts. Co-create content and tap into their creative strengths.

5. Use AI Wisely

Use AI to speed up your workflow—not replace your voice. Let AI help brainstorm, summarize, or edit, but make sure every post still feels distinctly yours.

6. Treat DMs Like VIP Rooms

Be ready to answer questions, solve issues, and engage in real conversation—right in the inbox. A well-timed reply could turn a casual follower into a loyal customer.

Final Takeaway

The future of social media is more human, more dynamic, and more community-driven than ever. As new platforms rise and trends evolve, the brands that win will be those that listen, adapt, and genuinely connect.

You don’t need to be everywhere—but you do need to be present where it matters. Test new formats. Embrace imperfection. Build community. And above all, be ready to shift when the social winds change again—because they always will.

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How To Get Started With TikTok

How To Get Started With TikTok

How does TikTok marketing work? How to get started on this social platform and improve your brand visibility? Read this post for the details!

Social media is an integral part of your digital marketing strategy. Facebook, Twitter, Instagram, and TikTok are social media platforms that allow brands to improve their reputation, promote products and services, and drive traffic to their websites to increase sales and generate higher revenues.

According to Tarek Riman, the founder of a professional digital marketing company, TikTok has captured the attention of the entire generation. Most millennials and Gen Z have attention spans of 8-10 seconds. These are enthusiastic and committed consumers of meaningful, helpful, and genuine content.

Likewise, TikTok appeals to various aspects of consumer behavior. So, it brings a combination of millennials and Gen Z’s favorite short video snippets. Although Instagram is a mainstream social media channel for marketing, TikTok has gained popularity in recent years, allowing companies to engage younger audiences and promote their products/services. Read on!

Why Use TikTok for Marketing Purposes?

A press release published by TikTok highlights that the company reached a milestone of one billion active users. The app has more young individuals than adults and elderly people, making it a solid platform for businesses to reach their target audiences and increase their social media presence.

According to Statista, a reputable consumer index website, TikTok is the seventh most popular social media platform. However, it competes with other channels, such as Facebook, WhatsApp, YouTube, Instagram, and WeChat.

Tarek Riman says TikTok will become more popular in the future due to the type of content people and businesses post on the app. Research highlights that TikTok’s iOS version has 30.8 million active users who browse the platform daily.

Statistical data shows that the android version of TikTok has 14.43 million daily active users. Therefore, this social media networking site is beneficial for companies who want to reach their audiences on iOS and Android platforms.

Because social media applications are available at people’s fingertips, they can access apps like TikTok multiple times a day. A recent report states that an average user opens TikTok about 19 times daily.

Moreover, females dominate the TikTok app in the United States because data shows that women account for more than 61% of active users. However, men also use TikTok, accounting for more than 39% of active users on the platform.

These statistics show that TikTok is an excellent social networking site for brands and marketers to achieve their goals. Here are a few more benefits of using TikTok for marketing and promotional purposes.

How To Get Started With TikTok

Higher Ads Success

Whether you run a small-medium enterprise or a large corporation, you can run ads on TikTok to reach your target audience. However, TikTok ads require a unique approach, meaning you must define your target audience and develop personas to tailor advertisements that align with users’ interests and preferences.

Research highlights that 63% of all ads on TikTok are successful. However, you must secure your audience’s attention early on and create unique advertisements that stand out from the competition. Remember, TikTok is all about entertainment, meaning you must create enticing content.

Increased Engagement Rates

Engagement is one of the most critical factors for companies to track on social networking sites, including TikTok. It indicates how your content resonates with your target audience.

However, TikTok has a unique algorithm, and Tarek Riman says it favors accounts with higher credibility, trustworthiness, and engagement. So, if you can create quality content, you can achieve a higher engagement of 18%.

Popular Among Marketers

Hootsuite, a professional and reputable digital marketing and data management company, highlights that 14% of digital marketers and brands use TikTok to promote products and services.

In fact, these companies and individuals achieve higher success rates on TikTok, leading to increased sales and higher revenues. However, the competition is getting more intense day by day because more companies see value in TikTok.

So, it has become one of the best video-sharing platforms. Because videos engage more people than textual content, marketing on TikTok can generate higher returns on investments and improve your company’s bottom line. Here are a few practical ways/strategies to get started with or improve your TikTok marketing efforts. Continue reading!

How To Get Started With TikTok

 

Focus on the Current Trends

Getting started with TikTok is not daunting and frustrating. You need to create an account and start posting relevant videos. However, Tarek Riman says creating videos that leverage whatever is trending on this platform.

So, you must focus on the current trends, including viral memes, sounds, challenges, and video ideas. At the same time, you must use hashtags to achieve efficiency and reliability. The purpose is to gain more visibility on this social media networking app.

Trends on TikTok are synonymous with currencies. For example, you can use the most popular trends to reach your target audience and encourage the platform’s algorithm to push your account to more users. So, you can get more views, increase engagement, drive traffic to your website, and boost sales.

Therefore, identifying and understanding the trends is essential to start with TikTok. Engage yourself on TikTok to discover the most relevant trends. You can search hashtags in your industry or niche and like or comment on videos you watch to improve your brand visibility.

Leverage the Power of Hashtags

According to Tarek Riman, hashtags make the foundation of TikTok, meaning you must use the popular ones to create engaging content and stand out your brand from the competition. The primary objective is to gain more visibility and engage more users.

Because the TikTok algorithm looks at the hashtags when deciding what and when to promote content, using the correct tags will ensure the platform targets your content at the right audiences.

In addition to TikTok’s algorithm, users on this platform also adopt hashtags to signify to others what content the videos contain. It allows users to discover or find videos efficiently and quickly without hassle.

So, your target audience may search tags to find content published by your company. According to Tarek Riman, using the right and relevant hashtags is essential to put your brand on the path of engaged viewers.

Improve Your TikTok’s Account Credibility

Most beginners find it challenging to improve their accounts’ credibility. Riman says this is your ultimate goal. Your video content will go viral if you have a trusted, quality, and credible account.

What does this mean? Simply put, you must prioritize regular, consistent uploading over time and demonstrate your TikTok account credibility and trustworthiness to the algorithm.

Although you can repurpose content on Instagram, TikTok does not allow users, marketers, and brands to use this strategy. The reason is that it hurts your account’s authority and credibility. So, if you want to leverage the full benefits, you must follow the rules.

Moreover, TikTok’s algorithm identifies and flags unoriginal, fake, or low-quality content. Therefore, repurposing can harm your video marketing strategy, costing you a lot of money in the long run.

Audiences on TikTok consume original, organic, and native content on the platform. According to Tarek Riman, remove copied, poor-quality, and irrelevant videos from your account to ensure the algorithm favors it and increases its visibility.

How To Get Started With TikTok

 

Post Videos Consistently

Brands that engage with their target audiences and stay responsive perform better on TikTok. For example, if your video has gained traction, you must follow up and post more videos.

Creating and publishing additional videos consistently is an excellent way to engage your target audience and maximize your reach. The purpose is to build authority and credibility and make your brand stand out from the competition.

Likewise, it would help if you focused on engagement variety and speed because it pushes a video further. When you follow up quickly with new and original videos, you will reach a maximum number of users and build your brand authority and reputation.

Moreover, you can use influencers to boost your brand’s video content. Influencers have hundreds of thousands of followers and viewers on TikTok. So, building relationships and enlisting their help means accessing a large number of engaged users on the app.

However, if you don’t know how to reach influencers or streamline your TikTok marketing strategies, you can hire a professional digital marketing service like Riman Agency to achieve your goals. Riman Agency has a team of qualified TikTok professionals with extensive knowledge of how to reach the target audience and make the most of the marketing strategy.

Publish Short and Engaging Videos

It would help if you learned the optimal length for your content to stand out from the competition. According to Tarek Riman, an experienced digital marketer, creating shorter and snappier videos are better for maximizing watch times and improving completion rates.

Remember, Gen Z is the primary audience on TikTok, and this age group demands quality and short content. You have 8-10 seconds to capture your target audience’s attention.

So, ensure the video content you create is quality, engaging, short, and effective enough to entice your target audience. You can use different video editing tools to get the job done. If you lack editing tools’ knowledge, you can hire Riman Agency to streamline the process.

Moreover, a swift transition between video content/clips will cut down time and ensure the content looks fresh, entertaining, and engaging. Therefore, you must emphasize watch time and complete rate to achieve your goals.

Build Relationships with Influencers

As soon as you publish a few videos on TikTok, reach out to influencers with hundreds of thousands of followers and discuss your requirements. Some influencers will promote your videos without charging a penny, while others may provide these services for money.

Interact with famous influencers and ask them to promote your videos. The purpose is to trigger the platform’s algorithm and increase your account’s visibility. The best way to increase engagement on TikTok and gain more views, comments, etc., is to ask influencers to share your videos on their accounts.

Not only does this speed up your account growth, but it also increases engagement rates. So, you can leverage this strategy to boost your brand visibility on TikTok and drive organic traffic to your business website. Furthermore, speed and diversity of engagement are critical factors in improving TikTok video content performance.

For example, a responsive video is valuable, leading to more likes and comments. So, make sure your content achieves a higher response from viewers. Remember, community spirit is the epitome of this social media app.

Final Words

You can’t improve your brand visibility without social media marketing. Although you can post textual content on Twitter, infographics, and photos on Instagram and follow a hybrid approach on Facebook, posting shorter videos on TikTok can streamline your brand visibility and improve your business’s overall bottom line.

TikTok has a large audience base, greater user engagement rates, an endless number of influencers, and younger audiences, making it a reliable platform for businesses of all types and sizes. Contact Riman Agency for a more comprehensive, result-driven, affordable TikTok marketing strategy. Until Next Time!

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What are the Best Video Dimensions by Platform?

Do you want to know the best video dimensions for each platform? If yes, you have landed on the right page. Read Details Here!

What are the Best Video Dimensions by Platform?

Video marketing has become an integral part of business strategy. Businesses that create video content improve their online presence, engage followers/target audiences, increase sales, and boost their businesses’ bottom line.

Whether YouTube, Facebook, Instagram, Pinterest, or Twitter, video marketing is an excellent way to achieve your goals. Videos convey information about your brand, product, or service appealingly and reliably.

The good news is that you don’t need skills to create video content because you can use various tools to enter data/information and the platform/tool automatically creates videos.

Some tools even have AI-based voiceover capabilities, allowing businesses to create efficient and quick videos that engage more online users and generate higher investment returns.

However, if you want to stand out from the competition, Tarek Riman recommends hiring a professional video content creator or service. If you don’t have enough budget, you must learn video creation skills and know the dimensions for each platform. Today’s article will explain the best dimensions for each social media platform. Read on!

YouTube

YouTube is the most widely used video marketing platform for businesses to promote their brand, products, or services by uploading quality videos. The standard YouTube video is in the Mp4 format with AAC and H.265 codec.

Tarek Riman, a professional entrepreneur and experienced digital marketer, recommends 3840 x 2160 video dimensions with an aspect ratio of 16:9 or 4:3. The video length should be no longer than ten minutes for business content.

You can upload these file types on YouTube: MP4, MOV, MPEG4, FLV, 3GPP, etc. However, we suggest MP4 videos because they are premium quality and the best for all types of video content.

In addition, you can use display ads to promote your brand. These ads usually appear in the right column or the search results when users watch videos. So, the best video specification for display ads is 300 x 250 pixels with an aspect ratio of 4:3 or 16:9.

YouTube Shorts are an excellent way to drive more subscribers to your channel. However, you must know the best dimensions for YouTube shorts to attract more users and streamline the entire process.

The best video dimensions are YouTube Shorts are 1080 x 1920 pixels with a 9:16 aspect ratio. Make sure the video length does not exceed 60 seconds. The maximum file size is 4MB.

Instagram

Instagram is a powerful social media platform for businesses and marketers. The social media network is famous for its short and engaging videos. About 5.2 million people watch business-related videos on Instagram. So, posting videos and investing in Instagram advertising is an excellent way to generate higher ROIs.

According to Tarek Riman, videos on Instagram can grab your audience’s attention and convince them to know more about your brand, product, or service. Instagram merged IGTV videos in 2021, making it easier for brands to promote their products and services via premium-quality videos.

The best video dimensions for posting videos on Instagram are 1080 x 1080, 1080 x 1350, or 1920 x 1080 pixels. Focusing on the aspect ratio is crucial to streamlining the entire process. 1:9:1 is ideal for landscape, 4:5 or 9:16 is good for vertical, and 1:1 is perfect for square aspect ratio.

We recommend uploading videos between 15 seconds and ten minutes, depending on your needs. Moreover, Instagram stories Ads are a reliable method for companies to engage their audience with appealing storytelling.

The stories contain up to ten images, and each story appears on the platform for 24 hours. Video dimensions for Instagram stories are 1080 x 1920 pixels with a 9:16 aspect ratio. The maximum file size is 4MB, and the video length is no longer than two minutes.

Facebook

Although Instagram and YouTube are excellent social networking websites for businesses and marketers, nothing beats Facebook’s professionalism because it is the most widely used social platform.

The best video dimensions for YouTube videos, including landscape and square, are 1280 x 720 pixels, with 16:9 for landscape and 9:16 for portrait. The maximum file size of a video you can upload on Facebook is 4GB.

In addition, you can upload a video with a length of up to four hours. If you want to streamline your Facebook video marketing for mobile devices, maintain 2:3 for both video orientations.

Facebook provides businesses with cutting-edge features, including 360-degree videos. The platform favors 360 videos because they organically appear in the deeds. In addition, you can record any video in a 360-degree format.

The best video dimensions for 360-degree videos are 5120 x 2560 with a 2:1 aspect ratio. Remember, these dimensions are ideal for Monoscopic videos. If you want to publish Stereoscopic videos, ensure the maximum dimensions are 5120 x 5120 with a 1:1 aspect ratio. The maximum length of a 360-degree video is 1.5 hours.

Twitter

Individuals and businesses post more than 500 million tweets every day. Companies, including real estate, healthcare, entertainment, and sports, use this platform for marketing their brands and services.

The best thing about Twitter is that you can upload video content in-feed in portrait and landscape formats. Although you can’t share these formats via Vimeo and YouTube Links, Twitter is an excellent way to share organic content. You can use paid video ads to drive more people toward your Twitter account.

The best dimensions for portrait videos are 720 x 1280 pixels, and landscape videos are 1280 x 720 pixels with an aspect ratio of 1:1 for square and 16:9 for portrait and landscape. The maximum video length on Twitter is 140 seconds. Tarek Riman recommends uploading MOV videos for mobile users and MP4 videos for the web.

Snapchat

More than a billion people watch videos on Snapchat. It has become one of the mainstream social media platforms for businesses. The number of users on Snapchat is more than on Pinterest and Twitter.

You can reach your target audience efficiently, reliably, and quickly via quality videos representing and promoting your brand, products, or services. However, you must know the best video dimensions for Snapchat to streamline the entire process and achieve your video marketing goals.

The best video dimensions for Snapchat are 1080 x 1920 pixels with an aspect ratio of 9:16. The max video length on Snapchat is 10 seconds. However, you can use paid ads for long-form videos.

It is one of the best options for businesses to let their target audiences find their brands, products, or services. So, you can streamline the overall video ad campaigns on Snapchat and drive more traffic to your website.

The maximum length for long-form videos is 180 seconds. The best dimensions are 1080 x 1920 pixels with a 9:16 or 16:9 aspect ratio. Tarek Riman recommends uploading MOV or MP4 videos for the best results.

LinkedIn

Although LinkedIn has limited video marketing features, it is the best platform to reach professionals. For instance, executives, managers, and other professionals watch LinkedIn videos. About 54% of people share video content with colleagues, teams, clients, and others on LinkedIn.

In addition to uploading videos on LinkedIn, you can embed or share YouTube links in Pulse articles or shared posts. LinkedIn also enables businesses to run video ads to improve their branding and increase lead generation.

According to Tarek Riman, the best video dimensions for LinkedIn videos are 4096 x 2304 pixels with a 2:4:1 or 1:2:4 aspect ratio. The maximum length of a video is ten minutes, and the best formats are FLV, MOV, AVI, ASF, MPEG4, MKV, and MPEG1.

Moreover, LinkedIn Stories are a profitable opportunity for companies to add stickers to their videos, add informative texts to interact with their target audience, ask questions, and provide incentives.

You can also add call-to-actions to these stories. The best video dimensions for LinkedIn stories are 1080 x 1920 pixels with a 9:16 aspect ratio. The maximum video length is between 15 and 20 seconds.

Pinterest

While you can’t upload your own videos on Pinterest, you can share Vimeo and YouTube Links. Pinterest is one of the best marketing platforms for companies to share graphical content and engage their target audiences.

In addition, the platform offers two ad formats for single videos. For example, long-form video ads are vertical and square. Because both formats are the same, they have the exact dimensions.

The best dimensions for square videos are 600 x 600 pixels and 600 x 900 for vertical videos. Make sure the aspect ratio for square video is 1:1 and vertical video is 9:16. The best file formats are MOV and MP4, and the maximum video length is no more than 15 minutes.

Similarly, you can use story pins to share short-form videos or content with your followers. Remember, this Pinterest feature is the same as Facebook and Instagram stories.

Tarek Riman says the best video dimensions are 1080 x 1920 pixels with a 9:16 aspect ratio. Riman recommends uploading video stories with a length between 30 and 60 seconds. The most optimal file formats to achieve good quality are MOV and MP4.

TikTok

TikTok has transformed the entire video marketing landscape via its cutting-edge policy of short-form videos. Billions of users worldwide use TikTok for entertainment purposes. At the same time, businesses can follow the 80-20 rule to upload short-form videos on TikTok.

For example, the rule says that 80% of the video content is entertaining/educational and 20% promotional. You can also include call-to-actions in these short-form videos on TikTok to drive more people to your website and turn them into loyal customers.

However, creating quality content is essential to achieving your goals. Remember, the best video dimensions for a brand on TikTok are 1080 x 1920 pixels with a 9:16 aspect ratio. The maximum video length on TikTok is 60 seconds. Tarek Riman recommends using MOV or MP4 files to achieve better quality.

TikTok also offers feed ads for businesses to reach their target audiences efficiently and quickly. However, you must pay money to leverage the power of feed ads on TikTok. Creating quality ad content is necessary to appeal to TikTok users.

The best video dimensions for TikTok ads are 1080 x 1920 pixels with a 9:16 aspect ratio. TikTok won’t allow you to upload a video ad of length more than 60 seconds. The best file types are MOV and MP4 for TikTok feed ads.

Final Words

Understanding the best dimensions for each platform is essential to creating and uploading the correct-size videos. In addition to the dimensions, businesses must also focus on quality content that aligns with their company mission and goals and customers’ requirements.

If you don’t understand how to streamline the entire process, you can rely on a professional video marketing company like Riman Agency. It is one of the most reputable agencies in North America and the Middle East, helping small-medium enterprises to ace their video marketing campaigns and boost overall ROIs.

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