How does TikTok marketing work? How to get started on this social platform and improve your brand visibility? Read this post for the details!
Social media is an integral part of your digital marketing strategy. Facebook, Twitter, Instagram, and TikTok are social media platforms that allow brands to improve their reputation, promote products and services, and drive traffic to their websites to increase sales and generate higher revenues.
According to Tarek Riman, the founder of a professional digital marketing company, TikTok has captured the attention of the entire generation. Most millennials and Gen Z have attention spans of 8-10 seconds. These are enthusiastic and committed consumers of meaningful, helpful, and genuine content.
Likewise, TikTok appeals to various aspects of consumer behavior. So, it brings a combination of millennials and Gen Z’s favorite short video snippets. Although Instagram is a mainstream social media channel for marketing, TikTok has gained popularity in recent years, allowing companies to engage younger audiences and promote their products/services. Read on!
Why Use TikTok for Marketing Purposes?
A press release published by TikTok highlights that the company reached a milestone of one billion active users. The app has more young individuals than adults and elderly people, making it a solid platform for businesses to reach their target audiences and increase their social media presence.
According to Statista, a reputable consumer index website, TikTok is the seventh most popular social media platform. However, it competes with other channels, such as Facebook, WhatsApp, YouTube, Instagram, and WeChat.
Tarek Riman says TikTok will become more popular in the future due to the type of content people and businesses post on the app. Research highlights that TikTok’s iOS version has 30.8 million active users who browse the platform daily.
Statistical data shows that the android version of TikTok has 14.43 million daily active users. Therefore, this social media networking site is beneficial for companies who want to reach their audiences on iOS and Android platforms.
Because social media applications are available at people’s fingertips, they can access apps like TikTok multiple times a day. A recent report states that an average user opens TikTok about 19 times daily.
Moreover, females dominate the TikTok app in the United States because data shows that women account for more than 61% of active users. However, men also use TikTok, accounting for more than 39% of active users on the platform.
These statistics show that TikTok is an excellent social networking site for brands and marketers to achieve their goals. Here are a few more benefits of using TikTok for marketing and promotional purposes.
Higher Ads Success
Whether you run a small-medium enterprise or a large corporation, you can run ads on TikTok to reach your target audience. However, TikTok ads require a unique approach, meaning you must define your target audience and develop personas to tailor advertisements that align with users’ interests and preferences.
Research highlights that 63% of all ads on TikTok are successful. However, you must secure your audience’s attention early on and create unique advertisements that stand out from the competition. Remember, TikTok is all about entertainment, meaning you must create enticing content.
Increased Engagement Rates
Engagement is one of the most critical factors for companies to track on social networking sites, including TikTok. It indicates how your content resonates with your target audience.
However, TikTok has a unique algorithm, and Tarek Riman says it favors accounts with higher credibility, trustworthiness, and engagement. So, if you can create quality content, you can achieve a higher engagement of 18%.
Popular Among Marketers
Hootsuite, a professional and reputable digital marketing and data management company, highlights that 14% of digital marketers and brands use TikTok to promote products and services.
In fact, these companies and individuals achieve higher success rates on TikTok, leading to increased sales and higher revenues. However, the competition is getting more intense day by day because more companies see value in TikTok.
So, it has become one of the best video-sharing platforms. Because videos engage more people than textual content, marketing on TikTok can generate higher returns on investments and improve your company’s bottom line. Here are a few practical ways/strategies to get started with or improve your TikTok marketing efforts. Continue reading!
Focus on the Current Trends
Getting started with TikTok is not daunting and frustrating. You need to create an account and start posting relevant videos. However, Tarek Riman says creating videos that leverage whatever is trending on this platform.
So, you must focus on the current trends, including viral memes, sounds, challenges, and video ideas. At the same time, you must use hashtags to achieve efficiency and reliability. The purpose is to gain more visibility on this social media networking app.
Trends on TikTok are synonymous with currencies. For example, you can use the most popular trends to reach your target audience and encourage the platform’s algorithm to push your account to more users. So, you can get more views, increase engagement, drive traffic to your website, and boost sales.
Therefore, identifying and understanding the trends is essential to start with TikTok. Engage yourself on TikTok to discover the most relevant trends. You can search hashtags in your industry or niche and like or comment on videos you watch to improve your brand visibility.
Leverage the Power of Hashtags
According to Tarek Riman, hashtags make the foundation of TikTok, meaning you must use the popular ones to create engaging content and stand out your brand from the competition. The primary objective is to gain more visibility and engage more users.
Because the TikTok algorithm looks at the hashtags when deciding what and when to promote content, using the correct tags will ensure the platform targets your content at the right audiences.
In addition to TikTok’s algorithm, users on this platform also adopt hashtags to signify to others what content the videos contain. It allows users to discover or find videos efficiently and quickly without hassle.
So, your target audience may search tags to find content published by your company. According to Tarek Riman, using the right and relevant hashtags is essential to put your brand on the path of engaged viewers.
Improve Your TikTok’s Account Credibility
Most beginners find it challenging to improve their accounts’ credibility. Riman says this is your ultimate goal. Your video content will go viral if you have a trusted, quality, and credible account.
What does this mean? Simply put, you must prioritize regular, consistent uploading over time and demonstrate your TikTok account credibility and trustworthiness to the algorithm.
Although you can repurpose content on Instagram, TikTok does not allow users, marketers, and brands to use this strategy. The reason is that it hurts your account’s authority and credibility. So, if you want to leverage the full benefits, you must follow the rules.
Moreover, TikTok’s algorithm identifies and flags unoriginal, fake, or low-quality content. Therefore, repurposing can harm your video marketing strategy, costing you a lot of money in the long run.
Audiences on TikTok consume original, organic, and native content on the platform. According to Tarek Riman, remove copied, poor-quality, and irrelevant videos from your account to ensure the algorithm favors it and increases its visibility.
Post Videos Consistently
Brands that engage with their target audiences and stay responsive perform better on TikTok. For example, if your video has gained traction, you must follow up and post more videos.
Creating and publishing additional videos consistently is an excellent way to engage your target audience and maximize your reach. The purpose is to build authority and credibility and make your brand stand out from the competition.
Likewise, it would help if you focused on engagement variety and speed because it pushes a video further. When you follow up quickly with new and original videos, you will reach a maximum number of users and build your brand authority and reputation.
Moreover, you can use influencers to boost your brand’s video content. Influencers have hundreds of thousands of followers and viewers on TikTok. So, building relationships and enlisting their help means accessing a large number of engaged users on the app.
However, if you don’t know how to reach influencers or streamline your TikTok marketing strategies, you can hire a professional digital marketing service like Riman Agency to achieve your goals. Riman Agency has a team of qualified TikTok professionals with extensive knowledge of how to reach the target audience and make the most of the marketing strategy.
Publish Short and Engaging Videos
It would help if you learned the optimal length for your content to stand out from the competition. According to Tarek Riman, an experienced digital marketer, creating shorter and snappier videos are better for maximizing watch times and improving completion rates.
Remember, Gen Z is the primary audience on TikTok, and this age group demands quality and short content. You have 8-10 seconds to capture your target audience’s attention.
So, ensure the video content you create is quality, engaging, short, and effective enough to entice your target audience. You can use different video editing tools to get the job done. If you lack editing tools’ knowledge, you can hire Riman Agency to streamline the process.
Moreover, a swift transition between video content/clips will cut down time and ensure the content looks fresh, entertaining, and engaging. Therefore, you must emphasize watch time and complete rate to achieve your goals.
Build Relationships with Influencers
As soon as you publish a few videos on TikTok, reach out to influencers with hundreds of thousands of followers and discuss your requirements. Some influencers will promote your videos without charging a penny, while others may provide these services for money.
Interact with famous influencers and ask them to promote your videos. The purpose is to trigger the platform’s algorithm and increase your account’s visibility. The best way to increase engagement on TikTok and gain more views, comments, etc., is to ask influencers to share your videos on their accounts.
Not only does this speed up your account growth, but it also increases engagement rates. So, you can leverage this strategy to boost your brand visibility on TikTok and drive organic traffic to your business website. Furthermore, speed and diversity of engagement are critical factors in improving TikTok video content performance.
For example, a responsive video is valuable, leading to more likes and comments. So, make sure your content achieves a higher response from viewers. Remember, community spirit is the epitome of this social media app.
You can’t improve your brand visibility without social media marketing. Although you can post textual content on Twitter, infographics, and photos on Instagram and follow a hybrid approach on Facebook, posting shorter videos on TikTok can streamline your brand visibility and improve your business’s overall bottom line.
TikTok has a large audience base, greater user engagement rates, an endless number of influencers, and younger audiences, making it a reliable platform for businesses of all types and sizes. Contact Riman Agency for a more comprehensive, result-driven, affordable TikTok marketing strategy. Until Next Time!