Topic
AEO
Answer Engine Optimization. Articles adapted from Tarek Rimans book Intro to Answer Engine Optimization (2nd Edition).
AI for SEO — Briefs, Gaps, and Rankings in 2026
How AI transforms SEO at 3 stages — discovery, briefing, optimization — plus the 20-minute brief workflow.
Founder Marketing & Visibility: SEO + AEO + GEO for the AI Era
In 2026, you don’t market a business. You make it findable, citable, and trustworthy on every surface where buyers go looking. Visibility runs on...
Generative Engine Optimization (GEO): 20 Plays to Get Mentioned by AI
A new discipline is being born in real time. Being cited in ChatGPT, Perplexity, Claude, and Gemini answers is becoming as important as ranking...
AEO for Bloggers: How to Get Cited by AI Engines
Rankings get you listed. Answers get you chosen and cited. In the answer era, the win isn’t being found — it’s being reference-worthy. AEO...
The AEO Toolkit: Worksheets, Checklists, and Dashboards You Can Use This Week
AEO gets easier when you stop thinking in tactics and start thinking in kits, loops, and scorecards. This is the print-and-use chapter: copy-paste templates,...
AEO Case Studies: How Real Teams Win Citations, Traffic, and Trust
Read these for the pattern, not the specifics. Then ask: which situation looks most like mine — and what’s the first step I’d borrow?...
E-commerce AEO: Getting Cited When Buyers Ask What to Buy
AI answer engines are becoming shopping assistants. Being the cited source is the new “ranking position 1.” Transactional queries in AI Overviews grew from...
B2B AEO: Winning Answer Visibility in Long Sales Cycles
By the time a demo is booked, 60–80% of the purchase decision is made. AEO is how you get cited during that invisible 60–80%....
International and Multilingual AEO: Winning Answers Across Languages and Borders
International AEO isn’t “translate everything and wait.” It’s “earn local authority, one market at a time.” Your English-language authority does not transfer — engines...
Local AEO: Winning Answer Visibility in Your Geography
Local AEO is won at the data layer. Fix your Google Business Profile and your NAP before you write a single new page. Roughly...