Markup Calculator
Convert between cost, selling price, markup percentage, and gross margin.
Inputs
Pricing
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Run to see selling price
Selling price—
Profit per unit—
Gross margin—
Markup vs. margin — the most-confused pricing concept
A 50% markup is not a 50% margin. Markup is a percentage over cost; margin is a percentage of selling price. A $25 cost with 50% markup sells for $37.50 — but that is only a 33% gross margin. The calculator shows both numbers side by side.
Frequently Asked Questions
What markup is normal in retail?
100-150% markup (50-60% margin) is typical in retail. Apparel often runs 200-300% (66-75% margin).
Want pricing strategy built on real margin data?
Riman Agency designs pricing for retail and DTC brands.