Markup Calculator
Turn a unit cost and markup percentage into a selling price, profit per unit and the matching gross margin.
Free, no sign-upRuns in your browserFinance and pricing
Cost and markup
A 100% markup doubles the cost.
Pricing
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Selling price
Profit per unit-
Markup-
Gross margin-
Markup vs. margin: the most confused pricing concept
A 50% markup is not a 50% margin. Markup is a percentage of cost. Margin is a percentage of the selling price. A product that costs $25 with a 50% markup sells for $37.50, but that is only a 33% gross margin. The calculator shows both numbers side by side so you never mix them up.
The formulas
- Selling price = cost × (1 + markup ÷ 100)
- Profit per unit = selling price minus cost
- Gross margin = profit ÷ selling price × 100
Frequently asked questions
What markup is normal in retail?
A markup of 100% to 150% (a 50% to 60% margin) is common in retail. Apparel often runs 200% to 300%, which is a 66% to 75% margin.
How do I get a markup from a target margin?
Divide the margin by (100 minus the margin) and multiply by 100. A 40% target margin needs a markup of about 66.7%.