An Introduction to Marketing & AI 2E — Complete Series

An Introduction to Marketing & AI 2E: A Beginner’s Guide To Capitalizing On AI In Marketing — a complete chapter-by-chapter series by Tarek Riman. This hub indexes all 45 chapters and 4 appendices. The book is organized in the order that actually matters in practice: foundations, strategy, toolkit, generative AI, executive playbook, specialized playbooks, and emerging frontiers.

What This Series Covers

Forty-five practical chapters covering everything a marketer needs to move from AI curiosity to AI capability — vocabulary, prompts, model selection, 90-day rollouts, ethics, ROI, scaling, function-by-function playbooks, generative tools, executive strategy, and emerging frontiers including AI agents, AR, and brain-computer interfaces.

Complete Chapter Index

Part I — Foundations

1. Chapter 1: The AI Marketing Landscape
2. Chapter 2: The Vocabulary You Actually Need
3. Chapter 3: Prompt Engineering — The RGCO Framework
4. Chapter 4: The Model Picker — ChatGPT, Claude, Gemini, Copilot

Part II — Strategy

5. Chapter 5: The 90-Day Rollout
6. Chapter 6: The 5 Failure Modes and How to Recover
7. Chapter 7: Ethics — The Definitive Guide
8. Chapter 8: ROI — The Three-Layer Metric Stack
9. Chapter 9: Scaling — The Five Pillars

Part III — Toolkit by Function

10. Chapter 10: A Day in the Life of an AI-Powered Marketer
11. Chapter 11: The 8-Tool Stack
12. Chapter 12: AI for SEO
13. Chapter 13: AI for SEM
14. Chapter 14: AI for Social Media
15. Chapter 15: Content and Copywriting
16. Chapter 16: UX and UI Research with AI

Part IV — Generative AI in Practice

17. Chapter 17: Text-to-Image
18. Chapter 18: Video Generation
19. Chapter 19: Email & Ad Personalization
20. Chapter 20: Chatbots
21. Chapter 21: CRM Chat
22. Chapter 22: E-commerce Workflow

Part V — Executive Playbook

23. Chapter 23: Business Implications by Industry
24. Chapter 24: AI Readiness — Assessment, Vendors, Team
25. Chapter 25: The Future and Your Playbook

Part VI — Specialized Playbooks

26. Chapter 26: AI Agents & Autonomous Workflows
27. Chapter 27: Privacy, Compliance & the EU AI Act
28. Chapter 28: First-Party Data as a Competitive Moat
29. Chapter 29: Customer Segmentation & Predictive Analytics
30. Chapter 30: Voice AI & Conversational Marketing
31. Chapter 31: Account-Based Marketing with AI
32. Chapter 32: Influencer & Creator Marketing with AI
33. Chapter 33: Customer Retention & Churn Prediction
34. Chapter 34: Multilingual & Global Marketing
35. Chapter 35: Building an AI-Native Team Culture

Part VII — Advanced Applications & Emerging Frontiers

36. Chapter 36: Marketing Mix Modeling in the AI Era
37. Chapter 37: Synthetic Data & Synthetic Customer Research
38. Chapter 38: AI in Brand Management & Reputation Monitoring
39. Chapter 39: Conversion Rate Optimization with AI
40. Chapter 40: Marketing Operations & RevOps with AI
41. Chapter 41: Event & Experiential Marketing with AI
42. Chapter 42: Podcast & Audio Content Marketing
43. Chapter 43: AI for Nonprofit & Purpose-Driven Marketing
44. Chapter 44: AI in B2B Lead Generation & Nurturing
45. Chapter 45: Preparing for What’s Next — AGI, AR/VR, Neural Interfaces

Appendices

• Appendix A — The Prompt Library (50+ ready-to-use prompts)
• Appendix B — Tool Index A–Z
• Appendix C — Cross-Reference by Job to Be Done
• Appendix D — Glossary

How to Read This Series

• If you’re new to AI: Read Part I, then Part II in order — vocabulary, then strategy, before tools.
• If you already have a strategy: Use Parts III–IV as a reference. Jump to the chapter matching the job in front of you.
• If you’re leading the change: Start with Part V (Executive Playbook), then work backward.
• For specialized contexts: Parts VI and VII cover ABM, retention, voice, multilingual, MMM, CRO, podcast, nonprofit, B2B demand, frontiers.

Related Series

• Answer Engine Optimization 2E — 29 chapters on AEO, the playbook used in this series.
• Blogger Guideline 2E — 16 chapters on building a profitable blog in the AI era.
• 500 Ways AI Marketing 2026 — 25 parts of AI-era marketing plays.
• The Entrepreneur Guideline 2E — 22 chapters on thriving as an entrepreneur in the AI era.

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