Headline Analyzer (Free Tool)
Score a blog, ad or email headline out of 100 based on word count, length, numbers, power words and a strong opening, with tips to improve it.
Your headline
Score
Out of 100
What makes a strong headline
Your headline decides whether anyone reads the rest. This analyzer scores a headline out of 100 using simple, proven patterns from editorial and direct-response writing. It is a quick gut check, not a guarantee, so always test headlines with your real audience when you can.
- 6 to 12 words: long enough to be specific, short enough to scan.
- Under 70 characters: fits search results and social previews without being cut off.
- A number: "5 ways" or "in 30 days" sets clear expectations.
- One or two power words: words like "proven", "easy" or "why" add pull. More than that starts to feel like clickbait.
- A strong opening: starting with How, Why, The or a number tends to frame a clear promise.
How the score is built
Word count is worth up to 25 points, character length up to 20, a number 15, power words up to 20 and a strong opening 10. Above all, be specific. A clear, concrete promise beats a clever one almost every time.
Frequently asked questions
Does a high score guarantee more clicks?
No. The score checks structure, not relevance. A headline that matches what your audience is searching for, and that the content delivers on, matters more than any formula.
Can I use it for email subject lines?
Yes, but keep subject lines shorter. Many inboxes show only 40 to 50 characters, so put the key words first.
Does it work in other languages?
The power word list and opening checks are in English, so scores for other languages will be lower than they should be.