NPS Calculator
Enter your promoter, passive and detractor counts to compute your Net Promoter Score and see how it compares with typical ranges.
Survey responses
Your NPS
Net Promoter Score (from -100 to +100)
Enter your survey counts to see your NPS.
Typical ranges: SaaS 30 to 50, DTC 20 to 40, B2B 25 to 45.
Why NPS still matters
Net Promoter Score is one of the most widely used customer loyalty metrics because it is quick to collect and easy to compare over time. A high NPS does not guarantee growth, but a falling NPS often comes before churn, which makes it a useful early warning sign.
How to read your number
NPS is the percentage of promoters minus the percentage of detractors. Passives count toward the total but not the score. Results range from -100 to +100. Many B2B SaaS companies sit between 25 and 45, and the strongest consumer brands go above 70. The trend matters more than the absolute number, so track NPS every quarter and watch the direction.
What to do with detractors
The most useful thing you can do with NPS data is follow up with detractors quickly, ideally within 48 hours. A personal reply can win some of them back, and what they tell you is often worth more than the score itself.
Frequently asked questions
What is a good NPS?
It depends on your industry. Anything above 0 means you have more promoters than detractors, and above 50 is excellent in most categories. Your quarter over quarter trend matters more than the absolute score.
How many responses do I need?
Aim for at least 100 responses, and ideally 300 or more. Below 100, the score can swing widely with small changes in who answered.
Should I segment NPS by customer type?
Yes. An average hides a lot. Segment by plan, tenure, region and acquisition channel. The patterns are usually more useful than the headline number.