Meta Description Generator
Build a meta description from your topic, benefit and call to action, preview it as a Google result, and keep it under the 160 character cutoff.
Page details
Meta description
Search result preview
HTML tag
Why meta descriptions still matter
A meta description is the short summary that can appear under your page title in search results. Google often rewrites it with text from the page, but when it uses yours, it is your best chance to persuade a searcher to click instead of scrolling past. A clear description that matches the search also makes a rewrite less likely.
How to write a good one
- Say what the page is: start with the topic in plain words.
- Give a reason to click: name the main benefit or what the reader will get.
- End with an action: a short call to action such as "Try it free" or "See pricing".
- Keep it under about 160 characters: longer text is usually cut off with an ellipsis. Google truncates by pixel width, so treat 150 to 160 characters as a safe range.
- Make it unique: every page should have its own description.
This generator combines your three inputs into one description, shortens it at a full word if needed, shows a search preview and gives you the HTML tag to paste into your page head or SEO plugin.
Frequently asked questions
Should I include keywords?
Yes, but for people, not rankings. Google does not use meta descriptions as a ranking signal, but it bolds words that match the search, which helps your result stand out.
Why does Google show a different description?
Google picks the text it thinks best answers the search, and that can be a passage from your page. Descriptions that closely match the page content and the search intent are used more often.
How long should a meta description be?
Aim for roughly 120 to 160 characters. Shorter descriptions can look thin, and longer ones are usually cut off.