Cohort LTV Calculator
Calculate cohort lifetime value from monthly retention curves — the cleanest LTV methodology for SaaS and DTC subscription businesses.
Inputs
Cohort LTV
—
Run calculation
Avg lifespan (months)—
Simple LTV—
Discounted cohort LTV—
Suggested max CAC—
Why discounted LTV beats simple LTV
Simple LTV overstates value because it assigns the same value to revenue ten years from now as to revenue this month. Discounted cohort LTV applies a discount rate to future cash flows.
Frequently Asked Questions
What discount rate?
10-15% for SaaS, 8-12% for DTC subscription.
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