Churn Rate Calculator
Calculate monthly customer churn, revenue churn, and average customer lifespan. Critical for SaaS, subscription, and recurring-revenue businesses.
Inputs
Result
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monthly churn rate
Churn benchmarks
- SaaS SMB: 3–7% monthly is normal; aim for under 3%.
- SaaS enterprise: under 1% monthly.
- Consumer subscription: 5–10% monthly.
- Negative net churn (expansion > churn) is the holy grail.
What lowers churn fastest
- Strong onboarding — first 30 days set the lifetime trajectory.
- Clear value moment in the first session.
- Save offers tied to root cause (price, feature, fit).
- Annual billing options reduce monthly churn dramatically.