Subscription Churn Forecaster
Forecast 12-month subscriber base using current churn rate, signups, and reactivation rate.
Inputs
12-Month Forecast
—
Run forecast
Net new / month (m1)—
Subscribers month 6—
Subscribers month 12—
12-month growth—
The churn ceiling on subscription growth
A 5% monthly churn caps growth even at high signup rates. With 5,000 subs and 5% churn, you lose 250 subs/month from churn alone — meaning you need to add 250 just to stand still. Reducing churn by 1 point is mathematically equivalent to a major signup-rate improvement.
Frequently Asked Questions
Voluntary or involuntary churn?
Track them separately. Involuntary (failed payments) is recoverable through dunning. Voluntary (cancellations) requires product/CX work.
Want a subscription growth program with churn-reduction built in?
Riman Agency runs DTC subscription growth.