Product Schema Markup Generator (JSON-LD)
Generate Google-ready JSON-LD Product schema for any e-commerce product. Unlocks rich results: price, availability, ratings, image previews, and AI Overview citations across Google, ChatGPT, Perplexity, Gemini.
Product details
JSON-LD output
Fill the form on the left and click Generate.
Why Product schema is non-negotiable for e-commerce in 2026
Without Product schema, your listings render as plain blue links. With it, they render with images, star ratings, prices, availability, and shipping signals — directly inside the SERP. Click-through differences are typically 30–80% higher for properly-marked product pages. AI Overviews and ChatGPT also disproportionately cite well-structured product pages when answering “best [product] for [use case]” queries.
Rich SERP results
Image previews, price, ratings, availability all visible in Google’s SERP — dramatic CTR lift.
AI shopping citations
ChatGPT, Perplexity, and Gemini cite well-structured product pages when answering shopping queries.
Merchant Center sync
Product schema feeds Google Merchant Center automatically — fewer manual feed updates.
Voice search wins
Voice queries (“what’s the price of X”) often resolve from Product schema directly.
Aggregate ratings
Star ratings are eligible only when AggregateRating is present in the schema.
Free + private
Generates entirely in your browser. No data leaves your machine.
FAQ
What’s the minimum required for Google to show a rich result?
Name, image, and offer (price + availability) are the core requirements. Brand, SKU, and AggregateRating dramatically improve eligibility for premium SERP features.
Should I add Review schema separately?
Use AggregateRating inside Product schema. Add separate Review entities for individual customer reviews if you want each review eligible for rich result display.
Does Google penalize fake or inflated ratings?
Yes. Google has explicit policies against inflated review counts. Always pull from real review data.
How do I validate the output?
Paste the live page URL into Google’s Rich Results Test.
What if I have product variants?
Use ProductGroup schema with hasVariant for parent/variant product structures. This generator covers single SKUs.
Need an e-commerce SEO + AEO program?
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