Marketing ROI Calculator (Free)
Calculate the profit-based return on your marketing spend, including gross profit, monthly profit and return per dollar spent.
Campaign numbers
Return on investment
Marketing ROI (profit based)
Enter your spend and revenue to see ROI.
How marketing ROI is calculated
ROI = ((Revenue × Gross margin) − Marketing spend) / Marketing spend × 100
This formula accounts for gross margin, so you measure profit ROI rather than revenue ROI. A campaign that brings in 50,000 in revenue at a 60% margin and costs 10,000 produces 20,000 in gross profit after spend, which is a 200% ROI. Many teams use revenue-only ROI, which overstates the result.
What counts as a healthy marketing ROI?
- Below 0%: losing money. Cut, optimize or change direction.
- 0 to 100%: recovering cost. Acceptable for brand or top-of-funnel work.
- 100 to 300%: strong performance for direct response.
- 300% and up: excellent. Scale carefully, because costs often rise with scale.
Frequently asked questions
What should count as marketing spend?
Include everything the campaign needed: media, agency or freelance fees, software and content production. Leaving costs out makes ROI look better than it is.
Is ROI the same as ROAS?
No. ROAS is revenue divided by ad spend and ignores margin. ROI here subtracts spend from gross profit, so it tells you whether the campaign actually made money.