Topic
AEO
Answer Engine Optimization. Articles adapted from Tarek Rimans book Intro to Answer Engine Optimization (2nd Edition).
How Google AI Overviews and AI Mode Work (in Plain English)
Google AI Overviews (AIO) is the summary layer; AI Mode is the journey layer. Both run on Gemini plus retrieval-augmented generation (RAG) over Google’s...
From SEO to AEO: What Stays, What Changes, What Breaks
The shift from SEO to AEO is a layering, not a replacement. SEO is the eligibility layer — crawl, index, rank. AEO is the...
What Is AEO? Welcome to the Answer Era of Search
Answer Engine Optimization (AEO) is the discipline of making your content the most reference-worthy answer to real questions across AI surfaces — Google AI...