Topic
AEO
Answer Engine Optimization. Articles adapted from Tarek Rimans book Intro to Answer Engine Optimization (2nd Edition).
PR for AEO: Inside the Citation Economy
In AEO, PR isn’t just distribution — it’s infrastructure for trust. The unit of currency is no longer the press hit; it’s the referenceable...
SERP Feature Strategy: Winning AI Overviews, Snippets, and Above-the-Fold Visibility
The modern SERP is a stack of competing features, not ten links. “Where do we rank?” is no longer the right question. Pixel Share...
Technical Readiness for AEO: Indexing Is Oxygen
AEO doesn’t start with prompts. It starts with eligibility. If you’re not retrievable, you don’t exist. Technical SEO matters MORE in the AI era...
Multi-Format Content: Turn One Topic Into a Citation-Winning Topic Kit
Publishing volume doesn’t increase citation share. Depth across a topic does. AEO scaling = depth across one topic, not breadth across many. The Topic...
Evidence and Citation-Ready Writing — Without Sounding Academic
Evidence is the new voice. AI engines and humans both ask the same silent questions — how do you know that, is this reliable,...
The AEO Writing Formula: Answer-First + Proof + Options (APON)
APON is the AEO writing formula that earns citations: Answer (fast), Proof (why trust it), Options (when it depends), Next step (what to do...
Query Research for AEO: Finding the Questions That Drive Answer Engines
In an answer-engine world, the question is the product. Most teams spend hours on structure and minutes on what to answer — that ratio...
What AI Overviews Cite — and Why Ranking Still Matters
AI Overviews use a two-stage pipeline: Retrieval (where rankings dominate) and Selection (where alignment, extractability, and evidence override rank). You can rank #1 and...
Content That Gets Cited: Structure, Evidence, and Entities
Citations don’t happen by luck. They happen by design. Pages that get cited consistently combine three dimensions: Structure (extractable), Evidence (believable), and Entities (understandable)....
The Answer Supply Chain: Intent → Answer → Citation → Action
The Answer Supply Chain is AEO’s six-stage operating system: Intent Mining → Answer Design → Answer Production → Citation Readiness → Distribution → Action....