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AEO
Answer Engine Optimization. Articles adapted from Tarek Rimans book Intro to Answer Engine Optimization (2nd Edition).
PR for AEO: Inside the Citation Economy
In AEO, PR isn't just distribution — it's infrastructure for trust. The unit of currency is no longer the press hit; it's the referenceable...
SERP Feature Strategy: Winning AI Overviews, Snippets, and Above-the-Fold Visibility
The modern SERP is a stack of competing features, not ten links. "Where do we rank?" is no longer the right question. Pixel Share...
Technical Readiness for AEO: Indexing Is Oxygen
AEO doesn't start with prompts. It starts with eligibility. If you're not retrievable, you don't exist. Technical SEO matters MORE in the AI era...
Multi-Format Content: Turn One Topic Into a Citation-Winning Topic Kit
Publishing volume doesn't increase citation share. Depth across a topic does. AEO scaling = depth across one topic, not breadth across many. The Topic...
Evidence and Citation-Ready Writing — Without Sounding Academic
Evidence is the new voice. AI engines and humans both ask the same silent questions — how do you know that, is this reliable,...
The AEO Writing Formula: Answer-First + Proof + Options (APON)
APON is the AEO writing formula that earns citations: Answer (fast), Proof (why trust it), Options (when it depends), Next step (what to do...
La recherche de requêtes pour l’AEO : trouver les questions qui alimentent les moteurs de réponse
Dans un monde de moteurs de réponse, la question est le produit. La plupart des équipes passent des heures sur la structure et quelques...
What AI Overviews Cite — and Why Ranking Still Matters
AI Overviews use a two-stage pipeline: Retrieval (where rankings dominate) and Selection (where alignment, extractability, and evidence override rank). You can rank #1 and...
Content That Gets Cited: Structure, Evidence, and Entities
Citations don't happen by luck. They happen by design. Pages that get cited consistently combine three dimensions: Structure (extractable), Evidence (believable), and Entities (understandable)....
The Answer Supply Chain: Intent → Answer → Citation → Action
The Answer Supply Chain is AEO's six-stage operating system: Intent Mining → Answer Design → Answer Production → Citation Readiness → Distribution → Action....