Email Subject Line Tester

Score subject lines on length, spam triggers, and engagement signals. Mobile inboxes truncate at ~30–40 chars; spam filters punish certain phrases.

Subject line

Preview header

Score

out of 100

Email subject line rules that actually work

  • 30–50 chars for mobile inbox visibility (most opens)
  • Avoid spam triggers like FREE, WIN, $$$, ALL CAPS
  • One exclamation max — more triggers filters
  • Numbers + specifics outperform vague benefits
  • Personalization tokens ({first_name}) lift open rate 15–25%