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An Intro to Microsoft Clarity Web Analytics What is Microsoft Clarity Web Analytics? How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started? Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: https://clarity.microsoft.com/ After testing the tool out in the past […]
The NextGEN of Google Analytics is Here Google has just launched their new and improved Google Analytics 4.0, extending beyond Universal Analytics. The New GA relies on AI and machine learning to create predictions for traffic, conversion, products, etc. What does this mean for businesses? Read on for 10 key things to know, as well […]
As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more… intentional. At least in the sense that you must focus on the intentions of your market. If the content is to successfully build strong SEO, it cannot be based solely on […]
Google Analytics Most Important Metrics Google Analytics (GA) is one of the most powerful tools a business can adopt, and one of the few exceptions to the “you get what you pay for” rule. It’s incredible how much valuable data you can get from a free tool. Valuable and actionable data. However, the sheer volume […]
The next step is to understand GA better so that we can transform it into relevant insight for our business. This is the part of Google Analytics that I call the practice. To practice, we get familiar with the important terms: the critical metrics and dimensions that you should learn before you are able to […]
What is on page optimization? The optimizations that you can do on-page of the site. These optimizations include most of the on-page tags of the website. What are the most important SEO On Page Tags? What are the on-page tags that we can optimize? Meta Title tags Meta descriptions Page URLs Content on page Alt […]
Google Analytics Permissions Guide Google Analytics structure is important when it comes to giving permissions and delegating rights to teams and individuals. For example, you may want to permit some people to view reports, but not make changes within the Google Analytics platform, whereas you may want to grant someone else permission to edit dashboards […]
How to set up a Google Analytics Account Structure? While setting up your account it is hard to foresee where the account will be in the future. Yet there are some factors that you should always account to, to ensure that your account is setup to grow in a sustainable manner. Here are 6 factors […]