L'IA au service de la planification stratégique : 5 astuces pour remplacer 30 heures de travail
AI compresses strategic planning from a quarterly off-site into a continuous discipline. Five plays do most of the work: AI strategic brief, evidence-based SWOT, three 2026 scenarios, marketing moat map, and OKR translation. Together they replace 30+ hours of leadership time with 4–6 hours of human-AI collaboration.
The 5 strategic planning plays
- AI strategic brief — unify positioning and channels in one doc.
- Evidence-based SWOT — pulled from reviews, support tickets, sales calls.
- Three 2026 scenarios — best/base/worst case planning.
- Marketing moat map — audience/brand/distribution/capability.
- OKR translation — fuzzy goals to measurable key results.
Play 1: AI strategic brief
Feed AI everything you know: audience, product, competitors, current state, goals. Get back a one-page brief covering positioning, key messages, channel mix, KPIs. Edit. Use as the central reference for the year.
Play 2: Evidence-based SWOT
Forget executive opinion. Have AI extract strengths/weaknesses/opportunities/threats from your reviews, competitor reviews, sales call transcripts, and support tickets. Outputs evidence-backed instead of vibes-based.
Play 3: Three 2026 scenarios
Best case, base case, worst case. AI generates each. Force the leadership team to make decisions that work across all three. Robust strategy is the kind that survives bad scenarios.
Play 4: Marketing moat map
Map your unfair advantage as one of four moat types: audience moat (you have the relationship), brand moat (you have the trust), distribution moat (you have the channel), or capability moat (you have the unique skill). Then align activities to defending it.
Play 5: OKR translation
Take fuzzy business goals (“we want more leads”) and AI-translate to measurable OKRs (“key result: 200 SQLs/quarter at $300 CAC”). Specificity is the only thing that makes a strategy executable.
Want this run for your team?
Riman Agency runs strategic planning sprints for SMBs through Fortune 500s.