Average Order Value Calculator
Calculate AOV across any time period and see what a 10%, 20%, or 30% lift in AOV would do to your top-line revenue.
Sales Inputs
AOV Diagnosis
Run to see AOV
AOV is the cheapest revenue lever you have
Adding a customer is expensive. Adding revenue to an existing order is nearly free. A 20% lift in AOV produces the same top-line growth as a 20% lift in customer count, but at a fraction of the marketing cost. Bundles, free-shipping thresholds, post-purchase upsells, and product-detail-page recommendations are the standard plays.
Five plays that move AOV
Free-shipping thresholds set 20-30% above your current AOV typically lift average orders 10-15%. Bundling complementary products with a 5-10% discount can lift AOV 15-25%. Post-purchase one-click upsells convert 8-15% of buyers and add 10-20% to AOV. Volume discounts (buy 2 get 10% off) move AOV in product categories with low unit prices. Loyalty-tier minimums encourage stretch purchases.
Foire aux questions
Should I track AOV by channel?
Yes. Email customers, paid social customers, and organic search customers usually have very different AOVs. Segmenting AOV by channel reveals which channels are worth more per dollar of acquisition cost.
Want a CRO program that lifts AOV across email, on-site, and post-purchase?
Riman Agency builds AOV-lift programs that compound to material revenue growth.