Lead Magnet Conversion Calculator
Calculate conversion rate of any lead magnet (eBook, checklist, free trial) and forecast leads at different traffic levels.
Inputs
Lead Forecast
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Run calculation
Conversion rate—
Cost per lead (production amortized)—
Forecast monthly leads—
Forecast annual leads—
2-5% is the lead magnet baseline
Most lead magnets convert 2-5% of landing page traffic. Above 7% is excellent. Above 10% suggests very strong magnet/audience fit. Below 1% means the magnet is mismatched or the page lacks signal — fix the page first, then iterate the magnet.
Frequently Asked Questions
Should I gate everything?
No. Gating low-value content destroys SEO and user experience. Reserve gates for high-value, high-intent assets.
Want lead magnets and pages built to convert at 5%+?
Riman Agency builds lead-gen funnels.