Event Schema Markup Generator (JSON-LD)
Generate JSON-LD Event schema for conferences, webinars, workshops, concerts, and online events. Unlocks Google’s event rich results, knowledge panel events, and AI search citations on “events in [city]” queries.
Event details
JSON-LD output
Fill and click Generate.
Why Event schema matters for visibility
Without Event schema, your event listing is just text. With it, Google can show your event in dedicated event carousels, knowledge panels, calendar widgets, and AI Overviews when users ask about events. Critical for conferences, workshops, webinars, and any time-bound experience.
FAQ
What’s the date format? ISO 8601 with timezone. 2026-06-15T09:00-04:00 is June 15, 2026 at 9am Eastern (UTC-4).
Do online events need a location? Yes — use VirtualLocation with the URL. This generator covers in-person; for virtual-only events, modify the location block to VirtualLocation.
How do I handle recurring events? Schema.org Event covers single occurrences. For recurring, generate one per instance or use EventSeries.