Discount Calculator
Calculate discounted price, total savings, and effective margin impact for any percent-off offer.
Inputs
Result
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Run to see final price
Savings—
Final price—
Markup needed to recover margin—
The hidden math of discounting
A 20% discount requires a 25% markup to recover the same margin. A 50% discount requires a 100% markup to recover. Most retailers underestimate how badly discounts compress margin and run promotions that net out unprofitable.
Frequently Asked Questions
Should I discount or add a free gift?
Free-gift offers usually preserve margin better than percent-off discounts because the gift cost is a fraction of the perceived value. Test both.
Need a promo strategy that actually pencils?
Riman Agency builds promo calendars with healthy margin math.