HowTo Schema Markup Generator (JSON-LD)
Generate JSON-LD HowTo schema for any step-by-step guide. Unlocks rich SERP results with numbered steps and disproportionate AI Overview citations on “how do I X” queries.
HowTo details
Steps
JSON-LD output
Fill the form and click Generate.
Why HowTo schema wins on AI Overviews
How-to queries are the highest-converting AI Overview triggers. “How do I [task]?” gets a generated step-by-step answer with cited sources — and the source cited is almost always one with proper HowTo schema.
FAQ
What totalTime format does Google expect? ISO 8601 — e.g. PT15M for 15 minutes, PT1H30M for 90 minutes.
Can I add tools and supplies? Yes — Schema.org supports tool and supply arrays. Add manually if needed.
Does HowTo replace FAQ? No. HowTo is for procedural step-by-step guides. FAQ is for question/answer content.