Insights on AEO, GEO, SEO & AI Marketing
Frameworks, playbooks, and field reports for marketers, founders, and operators winning visibility in the answer era. Drawn from 4 published books and 15+ years of work with SMBs through Fortune 500s.
Browse by topic
AEO — Answer Engine Optimization
Win citations across Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini.
GEO — Generative Engine Optimization
Get your brand mentioned correctly inside AI-generated text. AEO’s natural complement.
SEO in 2026
The classic discipline, upgraded for the AI era. Trifecta thinking, technical depth.
AI Marketing
Strategy, audience research, content, paid, measurement — augmented by AI.
Founder & Entrepreneurship
Build, validate, ship in the AI era. From idea to MVP to AI-native product.
Content & Blogging
The AI-era content playbook. Voice, niching, E-E-A-T, platforms, monetization.
AEO — Answer Engine Optimization
What Is Answer Engine Optimization (AEO)?
The 2026 definition of AEO and why it’s suddenly the most important organic discipline.
AEOAEO vs SEO: What Changes in the Answer Era
Two layers, one organic strategy. The 30/60/90-day SEO→AEO transition plan.
AEOThe Citation Triangle
Three forces decide what AI engines cite: structure, evidence, entity strength.
AEOThe Answer Module Formula (APON)
The 50–70 word block AI engines actually lift. Master APON and every page becomes citation-ready.
AEOGoogle AI Overviews vs AI Mode
Two surfaces, two playbooks. How to optimize for both with one well-built page.
AEOThe 7-Day AEO Quick Start
One topic, 20 questions, five answer modules — in seven days you have a real AEO foundation.
AEOHow to Measure AEO Without Fancy Tools
4 KPIs that matter, the 3-level model, and a $0 manual measurement system.
GEO — Generative Engine Optimization
GEO Explained
Get your brand mentioned inside ChatGPT, Claude, Perplexity, Gemini — even when no source is cited.
TRIFECTASEO + AEO + GEO: The 2026 Visibility Trifecta
Three discoverability lenses on one shared content spine. Skip any layer and you leave visibility on the table.
SEO in 2026
AEO vs SEO: What Changes
The SEO foundation is non-negotiable — here’s exactly what changes once it’s in place.
SEOThe 2026 Visibility Trifecta
SEO + AEO + GEO together on one spine. The 90-day trifecta build plan.
SEOE-E-A-T in the AI Era
Why Experience beats Information — and why E-E-A-T became a survival metric.
AI Marketing
10 AI Marketing Plays for SMBs
The highest-leverage AI plays every SMB should run this quarter.
AI MARKETINGAI for Strategic Planning
5 plays that replace 30 hours of leadership work.
AI MARKETINGAI for Competitive Intelligence
Continuous monitoring at zero cost. Replace a part-time analyst with a $0 stack.
AI MARKETINGAI for Audience Research
Synthetic interviews and voice-of-customer libraries at scale.
AI MARKETINGAI for Content Strategy
From topic cluster to editorial calendar in one afternoon.
AI MARKETINGThe 2026 AI Marketing Tech Stack
Lean, integrated, outcome-driven. The 5-layer stack worth paying for.
AI MARKETINGThe 2026 AI Marketing Framework
The complete 5-layer system for modern brands.
Founder & Entrepreneurship
Why Start a Business in 2026
The new mandate for founders — why this is the best year in a decade to start.
FOUNDERFrom Idea to MVP in 30 Days With AI
The founder’s playbook: validate, pre-sell, build the thinnest version, ship.
FOUNDERAI as Your Co-Founder
The 4+4 model: where AI plays well, where it plays badly, and the boundaries to maintain.
FOUNDERBuilding AI-Native Products (Not AI-Bolted)
The 4 traits of AI-native products and the cost discipline most founders miss.
Content & Blogging
How to Blog in the AI Era
The 2026 playbook — fewer, deeper posts that AI engines actually cite.
BLOGGINGNiching Down in the AI Era
Why specificity wins. The Niche Triangle and the one-sentence positioning test.
BLOGGINGWordPress vs Substack vs Beehiiv vs Ghost
The 2026 platform comparison — pick by archetype, not by what’s trending.
CONTENTThe AI Writing Loop
How to use AI without losing your voice. The 6-stage workflow.
CONTENTE-E-A-T in the AI Era
Why Experience beats Information. Story, voice, and the anti-slop checklist.
Want help running this for your business?
I run AEO, GEO, SEO, and AI marketing programs for SMBs through Fortune 500s. Plus the web/app development to back it up. Book a free 30-minute strategy call.
Free tools (Chrome extensions)
Free Chrome extensions I built for AEO audits, link scanning, redirect tracing, heading auditing, meta detection, and more. Browse all 10 tools →
Read the books behind the work
Intro to AEO (2nd Ed) · 500 Ways to Use AI for Marketing 2026 · The Blogger Guideline (2nd Ed) · The Entrepreneur Guideline (2nd Ed). All four available on Amazon.