How to use the NAP Citation Consistency Checker

Paste your business\u2019s NAP information from each directory listing — Google Business Profile, Yelp, Bing Places, industry directories, your own website. Format: Name | Address | Phone (pipe-separated). The tool normalizes each field (ignoring case, punctuation, common abbreviations) and reports whether all entries match.

Pourquoi cet outil est important

NAP consistency is one of the top 5 local SEO ranking factors. Google cross-references your business information across the web; differences in spelling, formatting, or details signal an unreliable business and hurt your local pack rankings. A 30-second consistency check before submitting new listings prevents months of cleanup.

Cas d'utilisation courants

• Auditing existing local citations before a local SEO project
• Confirming consistency before adding new directory submissions
• Detecting after an address change which directories still show the old data
• Helping clients understand the importance of NAP consistency
• Quick sanity check during a brand or business name change
• Confirming a franchise location\u2019s listings are all in sync

What counts as a “match”

Our tool normalizes case, punctuation, and common abbreviations (Street vs St, Suite vs Ste, Inc vs LLC). “Riman Agency” matches “riman agency” matches “RIMAN AGENCY”. “123 Main Street” matches “123 Main St”. This catches the differences Google itself ignores while flagging substantive ones (different suite numbers, different phone numbers).

Foire aux questions

Should the phone number match exactly?
Format does not matter (Google ignores parentheses, dashes, dots). Digits do. “(514) 555-1234” matches “514.555.1234” but not “514-555-1235”.

What about abbreviation inconsistencies?
Our normalizer ignores Street/St, Suite/Ste, Avenue/Ave, etc. For Google purposes these are equivalent. Two different phone numbers or two different street numbers are real inconsistencies.

Do I need every directory to match my Google Business Profile?
Yes — that is the spirit of NAP consistency. Pick the canonical form from Google Business Profile and standardize everywhere else.

Should I include my website in the check?
Yes — your own website is one of the most important “citations.” Inconsistencies between your website footer and Google Business Profile are common and damaging.