Pricing Strategy Calculator
Compare cost-plus, value-based, and competitor-anchored pricing strategies side-by-side for any product.
Inputs
Pricing Comparison
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Run calculation
Cost-plus price—
Value-based price (10% of value)—
Competitor anchor (-5%)—
Recommended (mid)—
Cost-plus is a floor, not a price
Cost-plus pricing tells you the lowest price you can charge profitably. It does not tell you what the market will pay. Value-based pricing (charge based on customer ROI) and competitor-anchored pricing (price relative to alternatives) usually produce dramatically higher prices when the value math works.
Frequently Asked Questions
How do I estimate customer value?
Multiply expected customer outcome (e.g., revenue lift, cost saved) by your contribution to that outcome. Be conservative; customers will be.
Want a pricing strategy built on customer-value research?
Riman Agency runs pricing audits + repositioning programs.