Analytics Will Matter Even More in 2019 I often say to my students, “A business without analytics is a blind business. After all, how can you know where you’re going if you don’t know where you are?” To best predict your future, you need to have a really clear picture of your past and present. […]
How and Why to Master Site Structure Not all websites, pages and blogs are created (or ranked, searched for or indexed) equally. This is true when it’s a human interacting with it and when it’s a search engine. If you are a marketer or business owner, you probably know the 80/20 rule of websites: 80% […]
What questions should a business ask before introducing SEO to their site? 10 questions every business should ask before kicking off an SEO project. People always come to me asking, what I should ask my agency before I get them on my site SEO? Being an important question as is, I always mention that it […]
Site migration is the process where you move a site to a new domain or directory. Migrating happens to almost every company out there,and more often than we tend to realize. All Marketers and Digital Specialists aspire and aim for a site migration that does not create any loss in traffic, revenue, SERP rank, or […]
Are SEO and Content Marketing supposed to be separate? Should we be treating our Search Engine Marketing and content marketing projects with different strategies? I get a lot of client calls asking the same question, which is normal. And more specifically, where do we draw the line between content and SEO. Well, the problem is this: […]
What should managers know about SEM/PPC before launching a campaign? What should a client or a brand manager be aware off when it comes to an Ad Words campaign? Let us start by explaining what is PPC advertisement; PPC stands for Pay per Click, the most popular method of PPC is on search engines, on […]
The movie industry is one of the most competitive and engaging industries when it comes to marketing. This industry requires quick adaption, seasonality, buildup, a lot of preparation and planning, which makes it a learning ground for marketers who want to get better and want more challenge. Here are 12 things marketers can learn from […]
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updates and algorithm changes across all the search engines every couple of months. That makes it seem […]
The Easy Audit: A guide to auditing your site SEO without tools or magic Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big-ticket items impacting your SEO are things you can easily […]
I was recently invited by a networking group to give a presentation on how digital marketing is impacting the way we market and do business. As I began the presentation, I introduced myself and what I do, then moved into an explanation of search engine optimization, search engine marketing and the ins and outs of […]