Google Analytics Permissions Guide Google Analytics structure is important when it comes to giving permissions and delegating rights to teams and individuals. For example, you may want to permit some people to view reports, but not make changes within the Google Analytics platform, whereas you may want to grant someone else permission to edit dashboards […]
How to set up a Google Analytics Account Structure? While setting up your account it is hard to foresee where the account will be in the future. Yet there are some factors that you should always account to, to ensure that your account is setup to grow in a sustainable manner. Here are 6 factors […]
Google Analytics Structure GA is divided into three levels. The account level: This is where you label your group of properties. Every account can have up to 50 properties. The property level: This is where you manage all your web properties. A web property could be an app, a website, a POS, etc. Any property […]
SUCCESS IN GA REQUIRES 3 STEPS Like all tools, GA is only as effective as the person wielding it. Take the time to get to know the tool and how best to use it within your business. These are 3 key steps you need to invest in to ensure success with GA: Setting up Google […]
GOOGLE ANALYTICS & SEO The Search Engine’s Mission The role of search engines is to crawl the web and index the pages that they deem worthy, in an order that provides value to users. In doing so, their mission is to ensure users can quickly and easily find the information, products, services or content […]
Analytics Will Matter Even More in 2019 I often say to my students, “A business without analytics is a blind business. After all, how can you know where you’re going if you don’t know where you are?” To best predict your future, you need to have a really clear picture of your past and present. […]
How and Why to Master Site Structure Not all websites, pages and blogs are created (or ranked, searched for or indexed) equally. This is true when it’s a human interacting with it and when it’s a search engine. If you are a marketer or business owner, you probably know the 80/20 rule of websites: 80% […]
What questions should a business ask before introducing SEO to their site? 10 questions every business should ask before kicking off an SEO project. People always come to me asking, what I should ask my agency before I get them on my site SEO? Being an important question as is, I always mention that it […]
Site migration is the process where you move a site to a new domain or directory. Migrating happens to almost every company out there,and more often than we tend to realize. All Marketers and Digital Specialists aspire and aim for a site migration that does not create any loss in traffic, revenue, SERP rank, or […]