Insights on AEO, GEO, SEO & AI Marketing
Frameworks, playbooks, and field reports for marketers, founders, and operators winning visibility in the answer era. Drawn from 4 published books and 15+ years of work with SMBs through Fortune 500s.
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AEO — Answer Engine Optimization
Win citations across Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini.
GEO — Generative Engine Optimization
Get your brand mentioned correctly inside AI-generated text. AEO’s natural complement.
SEO in 2026
The classic discipline, upgraded for the AI era. Trifecta thinking, technical depth.
AI Marketing
Strategy, audience research, content, paid, measurement — augmented by AI.
Founder & Entrepreneurship
Build, validate, ship in the AI era. From idea to MVP to AI-native product.
Content & Blogging
The AI-era content playbook. Voice, niching, E-E-A-T, platforms, monetization.
AEO — Answer Engine Optimization
What Is Answer Engine Optimization (AEO)?
The 2026 definition of AEO and why it’s suddenly the most important organic discipline.
AEOAEO vs SEO: What Changes in the Answer Era
Two layers, one organic strategy. The 30/60/90-day SEO→AEO transition plan.
AEOThe Citation Triangle
Three forces decide what AI engines cite: structure, evidence, entity strength.
AEOThe Answer Module Formula (APON)
The 50–70 word block AI engines actually lift. Master APON and every page becomes citation-ready.
AEOGoogle AI Overviews vs AI Mode
Two surfaces, two playbooks. How to optimize for both with one well-built page.
AEOThe 7-Day AEO Quick Start
One topic, 20 questions, five answer modules — in seven days you have a real AEO foundation.
AEOHow to Measure AEO Without Fancy Tools
4 KPIs that matter, the 3-level model, and a $0 manual measurement system.
GEO — Generative Engine Optimization
GEO Explained
Get your brand mentioned inside ChatGPT, Claude, Perplexity, Gemini — even when no source is cited.
TRIFECTASEO + AEO + GEO : Le trio gagnant de la visibilité en 2026
Three discoverability lenses on one shared content spine. Skip any layer and you leave visibility on the table.
SEO in 2026
AEO vs SEO: What Changes
The SEO foundation is non-negotiable — here’s exactly what changes once it’s in place.
référencementThe 2026 Visibility Trifecta
SEO + AEO + GEO together on one spine. The 90-day trifecta build plan.
référencementE-E-A-T in the AI Era
Why Experience beats Information — and why E-E-A-T became a survival metric.
AI Marketing
10 AI Marketing Plays for SMBs
The highest-leverage AI plays every SMB should run this quarter.
AI MARKETINGAI for Strategic Planning
5 plays that replace 30 hours of leadership work.
AI MARKETINGAI for Competitive Intelligence
Continuous monitoring at zero cost. Replace a part-time analyst with a $0 stack.
AI MARKETINGAI for Audience Research
Synthetic interviews and voice-of-customer libraries at scale.
AI MARKETINGAI for Content Strategy
From topic cluster to editorial calendar in one afternoon.
AI MARKETINGThe 2026 AI Marketing Tech Stack
Lean, integrated, outcome-driven. The 5-layer stack worth paying for.
AI MARKETINGThe 2026 AI Marketing Framework
The complete 5-layer system for modern brands.
Founder & Entrepreneurship
Why Start a Business in 2026
The new mandate for founders — why this is the best year in a decade to start.
FOUNDERFrom Idea to MVP in 30 Days With AI
The founder’s playbook: validate, pre-sell, build the thinnest version, ship.
FOUNDERAI as Your Co-Founder
The 4+4 model: where AI plays well, where it plays badly, and the boundaries to maintain.
FOUNDERBuilding AI-Native Products (Not AI-Bolted)
The 4 traits of AI-native products and the cost discipline most founders miss.
Content & Blogging
How to Blog in the AI Era
The 2026 playbook — fewer, deeper posts that AI engines actually cite.
BLOGGINGNiching Down in the AI Era
Why specificity wins. The Niche Triangle and the one-sentence positioning test.
BLOGGINGWordPress vs Substack vs Beehiiv vs Ghost
The 2026 platform comparison — pick by archetype, not by what’s trending.
CONTENTThe AI Writing Loop
How to use AI without losing your voice. The 6-stage workflow.
CONTENTE-E-A-T in the AI Era
Why Experience beats Information. Story, voice, and the anti-slop checklist.
Want help running this for your business?
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Free tools (Chrome extensions)
Free Chrome extensions I built for AEO audits, link scanning, redirect tracing, heading auditing, meta detection, and more. Browse all 10 tools →
Read the books behind the work
Introduction à l'AEO (2e édition) · 500 Ways to Use AI for Marketing 2026 · Le guide du blogueur (2e édition) · Le guide de l'entrepreneur (2e édition). All four available on Amazon.