Conversion Rate Calculator

Calculate your conversion rate from any traffic source. See revenue impact of small CR improvements.

Inputs

Result

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Conversion rate

Conversion rate benchmarks (rough)

  • E-commerce: 1–3% average, top quartile 4–7%.
  • SaaS landing page (signup): 5–10% average, top 15%+.
  • Lead gen form: 3–6% average, top 10%+.
  • B2B free trial: 8–20% on a focused page.

What moves CR fastest

Lead with a clear answer module in the first 100 words. Add social proof above the fold. Reduce form fields to the absolute minimum. Speed up page load to under 2 seconds. Use specific, scannable copy.

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