Social Media Engagement Rate Calculator
Engagement rate by reach, by follower, and by post. With 2026 platform benchmarks for Instagram, LinkedIn, X, TikTok, Facebook.
Inputs
Result
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Engagement rate by follower
2026 platform engagement benchmarks
- Instagram: avg 1–3%, top 6%+
- LinkedIn: avg 1.5–4%, top 8%+
- X/Twitter: avg 0.5–1.5%, top 3%+
- TikTok: avg 5–9%, top 15%+
- Facebook: avg 0.3–1%, top 2%+