Webinar ROI Calculator
Forecast attendees, pipeline, closed revenue and ROI from a webinar before you commit budget, based on your registration and conversion rates.
Webinar plan
Forecast
Net ROI on closed revenue
Enter your webinar plan to see the forecast.
Whether a webinar works comes down to the math
A B2B webinar with 500 registrants often draws around 200 live attendees, plus more on-demand viewers afterwards. Of those attendees, 5 to 12% commonly turn into sales-qualified opportunities, and 20 to 30% of opportunities close. Run those numbers against the full program cost, including paid promotion, production and sales follow-up, and you will know whether a webinar makes sense before you commit the calendar slot.
How the forecast works
Registrants times attendance rate gives live attendees. Attendees times your opportunity rate gives opportunities, and opportunities times close rate gives closed deals. Pipeline is every opportunity at your average deal value, and ROI compares closed revenue with the program cost. The forecast counts live attendees only, so on-demand viewers are upside.
Frequently asked questions
Why is live attendance only 40%?
A 40 to 50% live attendance rate is a healthy benchmark for B2B webinars. On-demand viewing often adds a meaningful share of registrants over the following weeks, so send the recording to everyone who signed up.
Should I count pipeline or closed revenue?
Judge the webinar on closed revenue, but watch pipeline too. Long sales cycles mean many deals close months later, so revisit the numbers once those opportunities resolve.