Webinar ROI Calculator
Forecast pipeline, revenue, and ROI from a webinar campaign before you commit budget — based on registrants, attendance, and conversion math.
Webinar Inputs
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Webinars work or they do not — the difference is the math
A B2B webinar with 500 registrants typically delivers 200 live attendees and 100-200 on-demand viewers. Of those, 5-12% convert to sales-qualified opportunities, and 20-30% of opportunities close. Run those numbers against program cost (paid promotion + production + sales follow-up) and you will know whether a webinar pencils before you commit the calendar slot.
Frequently Asked Questions
Why is live attendance only 40%?
40-50% live attendance is a healthy benchmark for B2B webinars. Most teams forget that on-demand viewing typically adds another 30-50% of total registered audience over the next 30 days.
Want a webinar program with 30-40% conversion to pipeline?
Riman Agency runs B2B demand-gen webinars with structured follow-up.