SocialPulse: Social Listening Search Builder
Turn a brand, keywords and competitors into ready-made social listening searches for Google, Reddit, X, LinkedIn, YouTube and news feeds.
What to listen for
Your listening searches
Boolean queryGoogle News RSS feed
Add the feed to any RSS reader, Slack or Teams to get new mentions automatically.
Hear what people say when you are not in the room
Social listening means tracking public conversations about your brand, your competitors and your industry. It shows you praise worth sharing, complaints worth fixing, and questions your content should answer. You do not need an expensive platform to start. You need good searches, run regularly.
How SocialPulse helps
Enter your brand, a few keywords and any competitors. SocialPulse writes one boolean query and turns it into ready search links for Google, Google News, Reddit, X, LinkedIn, YouTube, TikTok and Hacker News, filtered to the time range you choose. It also gives you a Google News RSS feed, so new press mentions can flow into a reader, Slack or Teams without you checking by hand.
- Keep the brand in quotes so you only get exact matches.
- Add keywords like "review", "price" or "alternative" to find buying conversations.
- Exclude noise words such as "jobs" or a common word your brand name shares.
- Hide your own website so Google shows what others say, not what you say.
Everything runs in your browser. SocialPulse does not store your searches or send them anywhere. Each platform supports boolean operators a little differently, so a link may need a small tweak on that site.
Frequently asked questions
How often should I check these searches?
Weekly works for most small and mid-size brands. Check daily during a launch, a campaign or a PR issue. The RSS feed and Google Alerts cover the gaps in between.
Why do some results not match my exact query?
Some platforms, such as TikTok and LinkedIn, loosen boolean logic or ignore parts of it. SocialPulse simplifies the query where a site does not support operators, so expect a few loose matches there.
Can I track competitors the same way?
Yes. Add them in the competitors field and you get News, Reddit and X searches for each one, using the same keywords and exclusions.