Journalist Outreach Email Builder
Build a short, structured pitch email to a journalist with a clear angle, a news hook and a simple ask, ready to copy.
Pitch inputs
Your pitch email
How to use the journalist outreach email builder
Add the journalist's first name and outlet. Write one or two sentences that show you have read their work. State your story angle in one sentence, explain what makes it newsworthy, and say clearly what you are asking for. The builder assembles a short pitch you can copy, and counts the words so you can keep it tight.
Why structure matters
Journalists receive far more pitches than they can read. Most pitches fail for the same reasons: a generic opening, a buried lead, too much background and no clear ask. A simple structure makes every line earn its place.
Common uses
- Pitching funding rounds and product launches
- Offering exclusive data or research
- Offering comment for trend pieces
- Pitching yourself or a colleague as an expert source
- Following up with new information
Aim for about 60 to 100 words
Many PR teams aim for pitches in this range. Journalists often scan on a phone, the first lines decide whether they keep reading, and a long pitch usually means the news is not clear yet. If your draft runs long, cut background before you cut the hook.
Frequently asked questions
Should I attach a press release?
Usually not. Put a link in the email instead. Attachments can trip spam filters and many journalists will not open them from senders they do not know.
When should I follow up?
Once, about 5 to 7 business days later, ideally with a new angle or new information.
Where should I mention an embargo?
Up front, in the subject line or the first sentence, so the journalist knows the terms before reading the details.
Do I need to personalize every pitch?
At least the relevance line. A genuine reference to their recent coverage shows the pitch was written for them and not sent to a list.