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112

How to Properly Setup Google Analytics

Google Analytics Structure GA is divided into three levels. The account level: This is where you label your group of properties. Every account can have up to 50 properties. The property level: This is where you manage all your web properties. A web property could be an app, a website, a POS, etc. Any property […]

119

The Importance of Analytics in Business for 2019

Analytics Will Matter Even More in 2019 I often say to my students, “A business without analytics is a blind business. After all, how can you know where you’re going if you don’t know where you are?” To best predict your future, you need to have a really clear picture of your past and present. […]

120

Why Site Structure Matters and What to Do About It

How and Why to Master Site Structure Not all websites, pages and blogs are created (or ranked, searched for or indexed) equally. This is true when it’s a human interacting with it and when it’s a search engine. If you are a marketer or business owner, you probably know the 80/20 rule of websites: 80% […]