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What is the best website-building strategy for your business? How to create a solid plan? Here is everything you need to know! How to create a website that works for your business and not the other way around. The primary purpose of developing a website strategy is to combine your business objectives with site design. […]
What is the best web hosting company for your WordPress site? Check out this post to get the list of the most reputable/reliable hosting services! Best Web Hosting Companies to use for Your WordPress Site WordPress is the most popular content management system. Although WordPress is a blogging tool, businesses and individuals use the platform […]
5 Lessons I Learned from My Master’s at Smith School of Business Master’s in Management Innovation and Entrepreneurship Life Lessons Fourteen months back, I got accepted into Queens’ school of business as part of the 2021 cohort at Smith’s School of Business. The master’s I was accepted in was the Master’s in Management Innovation and […]
An Introduction to Google Analytics Analytics matters, what it can do for you, why it’s critical for business success, etc. Now it’s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let’s dive in. To start, here are 3 acronyms to remember: GA = […]
How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure […]
5 Must-Read Digital Marketing Books for Beginners We are currently experiencing technology moving faster than it ever has before and with this current phenomenon comes some changes. The technological change applies to almost every field possible. One field, in particular, that is seeing some big changes in the marketing department. More specifically, In the sense that […]
What makes a quality website? What brings quality results? Whenever I start working with a client, I can almost guarantee that the biggest hurdle standing between them and the results they want, is the quality of their website. The conversation usually starts by “Tarek, we did SEO and it didn’t work, We did SEM and […]
Top Search Engine Optimization Books for 2021 The internet is such a competitive space, and it continuously keeps on growing and changing at an unprecedented rate. One of the best ways to remain competitive and relevant online is to have your site or web property optimized so that they can show up on the front […]
12 things to do after launching a new page on your site. Page Launch Checklist New pages come with new errors. Every time you launch a new page there are some issues that you didn’t plan for before launch that might end up being costly by the time they are public. As I have launched […]