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How to Use Google Analytics to Improve Your Site’s SEO Presence
GOOGLE ANALYTICS & SEO The Search Engine’s Mission The role of search engines is to crawl the web and index the pages that they deem worthy, in an order that provides value to users. In doing so, their mission is to ensure users can quickly and easily find the information, products, services or content […]
The Importance of Analytics in Business for 2019
Analytics Will Matter Even More in 2019 I often say to my students, “A business without analytics is a blind business. After all, how can you know where you’re going if you don’t know where you are?” To best predict your future, you need to have a really clear picture of your past and present. […]
Why Site Structure Matters and What to Do About It
How and Why to Master Site Structure Not all websites, pages and blogs are created (or ranked, searched for or indexed) equally. This is true when it’s a human interacting with it and when it’s a search engine. If you are a marketer or business owner, you probably know the 80/20 rule of websites: 80% […]
What questions should businesses ask before introducing SEO to their site
What questions should a business ask before introducing SEO to their site? 10 questions every business should ask before kicking off an SEO project. People always come to me asking, what I should ask my agency before I get them on my site SEO? Being an important question as is, I always mention that it […]
Tips on Conducting a Site Migration Without Losing Rankings, Traffic and SEO Strength
Site migration is the process where you move a site to a new domain or directory. Migrating happens to almost every company out there,and more often than we tend to realize. All Marketers and Digital Specialists aspire and aim for a site migration that does not create any loss in traffic, revenue, SERP rank, or […]