Cold Email Personalization Checker
Score a cold email on personalization, length and a clear ask, and get quick tips to make it more likely to get a reply.
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Score
Paste an email to see its score.
Cold email works best when it is short
Cold emails that get replies tend to be brief, often somewhere between 50 and 125 words. Past that, most readers stop. A simple structure works well: a one-line hook about the recipient, one sentence on why you are writing, one clear ask, and a clean sign-off.
How the score works
Every email starts at 50 points. It gains points for staying in the 30 to 120 word range, for signs of personalization (phrases like "I noticed" or "you mentioned", or merge fields), for a clear ask such as a question or a call request, and for keeping to 8 sentences or fewer. Long emails over 200 words lose points. The result is a quick gut check, not a guarantee of replies.
- 80 to 100: strong, ready to send
- 60 to 79: decent, worth one more edit
- 40 to 59: weak, rework the hook or the ask
- Below 40: likely ignored
Frequently asked questions
Do merge tokens count as personalization?
The checker gives credit for them, but real personalization beats merge tokens. "Saw your post about X" will always land better than "Hi {first_name}".
Why does a very short email not score 100?
A two-line note rarely gives the reader enough context to say yes. Add one specific line about why you are reaching out to this person and the score goes up.
Does the checker look at my subject line?
No, it only reads the body. Keep subject lines short and specific, and avoid words that look like spam.