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What is GA4? How does it work? What is the primary difference between GA3 and GA4? Why should you switch to GA4 now? Read Here! Why it is Important to Switch to GA 4 Now Google Analytics is one of the most powerful tools for marketers and companies. It monitors and analyzes website traffic and […]
What is a holistic digital market strategy? How do I create a successful plan? What factors should I consider? Here is what you need to know! How to Create a Holistic Digital Marketing Strategy for Your Business Digital marketing plays a critical role in connecting your company with your customers. It establishes a solid business […]
What is the best website-building strategy for your business? How to create a solid plan? Here is everything you need to know! How to create a website that works for your business and not the other way around. The primary purpose of developing a website strategy is to combine your business objectives with site design. […]
What is the best web hosting company for your WordPress site? Check out this post to get the list of the most reputable/reliable hosting services! Best Web Hosting Companies to use for Your WordPress Site WordPress is the most popular content management system. Although WordPress is a blogging tool, businesses and individuals use the platform […]
5 Lessons I Learned from My Master’s at Smith School of Business Master’s in Management Innovation and Entrepreneurship Life Lessons Fourteen months back, I got accepted into Queens’ school of business as part of the 2021 cohort at Smith’s School of Business. The master’s I was accepted in was the Master’s in Management Innovation and […]
An Introduction to Google Analytics Analytics matters, what it can do for you, why it’s critical for business success, etc. Now it’s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let’s dive in. To start, here are 3 acronyms to remember: GA = […]
How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure […]
5 Must-Read Digital Marketing Books for Beginners We are currently experiencing technology moving faster than it ever has before and with this current phenomenon comes some changes. The technological change applies to almost every field possible. One field, in particular, that is seeing some big changes in the marketing department. More specifically, In the sense that […]
What makes a quality website? What brings quality results? Whenever I start working with a client, I can almost guarantee that the biggest hurdle standing between them and the results they want, is the quality of their website. The conversation usually starts by “Tarek, we did SEO and it didn’t work, We did SEM and […]
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