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How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure […]
5 Must-Read Digital Marketing Books for Beginners We are currently experiencing technology moving faster than it ever has before and with this current phenomenon comes some changes. The technological change applies to almost every field possible. One field, in particular, that is seeing some big changes in the marketing department. More specifically, In the sense that […]
What makes a quality website? What brings quality results? Whenever I start working with a client, I can almost guarantee that the biggest hurdle standing between them and the results they want, is the quality of their website. The conversation usually starts by “Tarek, we did SEO and it didn’t work, We did SEM and […]
Top Search Engine Optimization Books for 2021 The internet is such a competitive space, and it continuously keeps on growing and changing at an unprecedented rate. One of the best ways to remain competitive and relevant online is to have your site or web property optimized so that they can show up on the front […]
12 things to do after launching a new page on your site. Page Launch Checklist New pages come with new errors. Every time you launch a new page there are some issues that you didn’t plan for before launch that might end up being costly by the time they are public. As I have launched […]
Most tools used to audit a site don’t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid […]
So many businesses are slowly focusing on the digital aspect of their business, recognizing the opportunities that come with having a strong online presence. Big or small, digital marketing can have a big impact on your business if executed correctly, which is why I am here to help. Fundamentally, there’s a lot more to Digital […]
SEO has changed quite a bit over the years. With the world increasingly moving towards online, it becomes even more important to have strong and optimal SEO & Content for your site or web property. Search engines such as Google and Mozilla for example, are getting smarter and smarter which makes search engine specialists stay […]
An Intro to Microsoft Clarity Web Analytics What is Microsoft Clarity Web Analytics? How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started? Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: https://clarity.microsoft.com/ After testing the tool out in the past […]
The NextGEN of Google Analytics is Here Google has just launched their new and improved Google Analytics 4.0, extending beyond Universal Analytics. The New GA relies on AI and machine learning to create predictions for traffic, conversion, products, etc. What does this mean for businesses? Read on for 10 key things to know, as well […]