Topic
Author: Tarek Riman
191 articles
AI Social Media Strategy: 20 Plays for Brands Acting Like Creators
Social rewards creators. Brands that act like creators win. Brands that broadcast lose. Algorithms now favor platform-native, conversational, fast content over polished corporate posts....
Generative Engine Optimization (GEO): 20 Plays to Get Mentioned by AI
A new discipline is being born in real time. Being cited in ChatGPT, Perplexity, Claude, and Gemini answers is becoming as important as ranking...
AI SEO Fundamentals: 20 Plays for Modern Organic Search
SEO is not dead. It split in two. Classical search still drives real traffic — but it looks different when half your audience is...
AI Video and Audio Content: 20 Plays for Production at Modern Cadence
Video is 80% of social consumption. AI is the only way brands can produce at the volume modern video demands. AI transcription, captioning, auto-editing,...
AI Visual Content and Design: 20 Plays for Brand-Consistent Production at Scale
Visual production costs collapsed one-hundred-fold in two years. Visual strategy is now the differentiator — not budget or production capacity. AI image and design...
AI Copywriting and Long-Form Content: 20 Plays for Voice That Cuts Through
AI can write. It cannot yet create the voice that makes people trust you. In a world of commoditized output, voice is the moat....
AI Content Strategy and Planning: 20 Plays for the Post-Volume Era
The content arms race is over. Everyone has AI. The winners now compete on strategy, distribution, and taste. Volume stopped being a differentiator and...
Audience Research and Personas: 20 AI Plays for Sharper Customer Understanding
Most personas gather dust. AI changes that. AI mines support tickets, reviews, calls, and reviews to build personas that update themselves. JTBD becomes a...
Market Research and Competitive Intelligence: 20 AI Plays for Real-Time Insight
Quarterly market research is a relic. Your competitors are operating on real-time intelligence — and if you aren’t, you’re fighting blind. AI agents can...
Strategy and Planning Foundations: 20 AI Plays for Modern Marketing Teams
In a world where execution has been commoditized by AI, strategy is the only defensible asset left. AI compresses strategic work that used to...