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What questions should businesses ask before introducing SEO to their site
What questions should a business ask before introducing SEO to their site? 10 questions every business should ask before kicking off an SEO project. People always come to me asking, what I should ask my agency before I get them on my site SEO? Being an important question as is, I always mention that it […]
Tips on Conducting a Site Migration Without Losing Rankings, Traffic and SEO Strength
Site migration is the process where you move a site to a new domain or directory. Migrating happens to almost every company out there,and more often than we tend to realize. All Marketers and Digital Specialists aspire and aim for a site migration that does not create any loss in traffic, revenue, SERP rank, or […]
The Integrated Approach of Content Marketing & Search Engine Marketing
Are SEO and Content Marketing supposed to be separate? Should we be treating our Search Engine Marketing and content marketing projects with different strategies? I get a lot of client calls asking the same question, which is normal. And more specifically, where do we draw the line between content and SEO. Well, the problem is this: […]
What Every Business Should Know Regarding PPC and SEM
What should managers know about SEM/PPC before launching a campaign? What should a client or a brand manager be aware off when it comes to an Ad Words campaign? Let us start by explaining what is PPC advertisement; PPC stands for Pay per Click, the most popular method of PPC is on search engines, on […]
What Can Marketers Learn From the Movie Industry?
The movie industry is one of the most competitive and engaging industries when it comes to marketing. This industry requires quick adaption, seasonality, buildup, a lot of preparation and planning, which makes it a learning ground for marketers who want to get better and want more challenge. Here are 12 things marketers can learn from […]
The Un-obsolete SEO Guide for Entrepreneurs and Businesses [Infographic]
How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updates and algorithm changes across all the search engines every couple of months. That makes it seem […]
The Easy SEO Guide: How to do a DIY basic site audit without using fancy tools
The Easy Audit: A guide to auditing your site SEO without tools or magic Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big-ticket items impacting your SEO are things you can easily […]
How Do You Explain Digital Marketing to a 92 Year Old?
I was recently invited by a networking group to give a presentation on how digital marketing is impacting the way we market and do business. As I began the presentation, I introduced myself and what I do, then moved into an explanation of search engine optimization, search engine marketing and the ins and outs of […]
