ROI of Content Refresh Calculator
Estimate the extra traffic, revenue and 12-month ROI you could get by refreshing your older blog content.
Refresh plan
Refresh ROI
12-month ROI of the refresh
Enter your plan to see the return.
Refreshing content often beats publishing new articles
Refreshing the top 20 to 30 articles in your back catalogue often lifts their organic traffic by 30 to 60%. Updated pages tend to regain rankings because they are more accurate and useful than before. The cost is far lower than writing new articles, and results usually show up in weeks instead of months.
How the calculator works
It multiplies the number of articles by their current monthly visits and your expected lift to estimate extra visits per month. Over 12 months, those visits convert at your site conversion rate, and each conversion is worth the value you enter. ROI compares that extra revenue with the total refresh cost.
Frequently asked questions
What counts as a refresh?
Updating data, adding new sections, fixing broken links, refreshing screenshots, adding internal links and updating the published date. Half measures rarely move rankings.
Which articles should I refresh first?
Start with pages that already rank on page one or two and have lost traffic over the past year. They have the most to gain from a small push.